Your Daily Ray of Sunshine, Thursday

Agency Network: 
February 2011

Each execution depicts a different day of the working week. Stunningly simple, the bright and visually engaging artwork reflects the optimism of the Tropicana brand, using a different pep-talk mantra each day to encourage the reader to think positively about the day ahead, and attack it in a Tropicana way.

Print advertisment created by DDB, United Kingdom for Tropicana, within the category: Non-Alcoholic Drinks.

Thursday is the new Friday.

Advertising Agency: DDBUK, London, UK
Creative Director: Grant Parker
Art Director: Shishir Patel
Copywriter: Sam Oliver
Designer: Pete Mould
Planning: Georgina Murray-Burton, Ami Smith

Comments (3)

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Billoughsby's picture
Activity Score 5144

Nothing earth-shattering here, but this set does serve as a poignant reminder of the undeniable power of a graphic and illustrative approaches in a glum-dum product photography world.

Kudos, team.

That's it.

luispiter's picture
Activity Score 2756

i dont now.. i dont like...

shahidali's picture
Activity Score 4069

Only the brief below is good. Crap copy. Average student work.