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Your Daily Ray of Sunshine, Monday

Agency Network: 
Published/Aired: 
February 2011
Description: 

Each execution depicts a different day of the working week. Stunningly simple, the bright and visually engaging artwork reflects the optimism of the Tropicana brand, using a different pep-talk mantra each day to encourage the reader to think positively about the day ahead, and attack it in a Tropicana way.

Print advertisment created by DDB, United Kingdom for Tropicana, within the category: Non-Alcoholic Drinks.

On what other day of the working week are you rested?
What other day offers you the same brand new start?
What other day comes with it’s own built in excuse to be grumpy?
Think about it. Monday may actually be the best day of all.

Advertising Agency: DDBUK, London, UK
Creative Director: Grant Parker
Art Director: Shishir Patel
Copywriter: Sam Oliver
Designer: Pete Mould
Planning: Georgina Murray-Burton, Ami Smith

Comments (10)

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Brainsoup's picture
Brainsoup
Activity Score 110

This is my favourite, maybe because I hate Mondays and this is kinda optimistic but... I still hate them anyway.
Anthropomorphic qualities can be cool, like this http://www.youtube.com/watch?v=2mTLO2F_ERY which I think is genius.

Prof's picture
Prof
Activity Score 1449

what does the tropicana campaign have to do with antropomorphic? and have you seriously just discovered the wind? i think the only thing left to say here is: noob. yes. i went there.

Quite really.

Billoughsby's picture
Billoughsby
Activity Score 5144

This is a winning set.

Brainsoup, that link... man, what does that have to do with the present set of ads?

That's it.

Brainsoup's picture
Brainsoup
Activity Score 110

I didn't just discovered the wind, it just reminded me of it because I thought a little bit more about this campaign and what could have been done. I just wrote down my last thoughts. That's it.

kleenex's picture
kleenex
Activity Score 50602

nice idea.

luispiter's picture
luispiter
Activity Score 2756

no is impressionant... i dont like

jackblack's picture
jackblack
Activity Score 2357

Okay.

Molecule's picture
Molecule
Activity Score 435

this copy is boring and could be said in fewer words and have a bigger impact, I'm sure.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

This is a warming series, and as the blurb says, a simple idea. Wednesday's a real nice one, Thursday too. This one I think could have done with a bit more separation between the sentences.

There should be a colon after 'consider this' and the middle 'stanza' should stand out.

Then you've got readability and impact. As it stands, this is a 'nearly' for me.

Lazarus's picture
Lazarus
Activity Score 1536

I don't care if Monday's blue, Tuesday's grey and Wednesday's too. Thursday I don't care about you. It's Friday, I'm in love.

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