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Grandma

Agency Network: 
Published/Aired: 
April 2009
Trident Print Ad -  Grandma

Description

Print advertisement created by JWT, Morocco for Trident, within the category: Health.

Caption

Long lasting whiteness.

Advertising Agency: JWT Morocco
Creative Director: Nicolas Geahchan
Art Director / Copywriter: Sirine Sabbah
Photographers: Khalil Nemmaoui, Gilles Benchetrit
Other additional credits: Khalil Khatib, Ali Rezgui
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krautland's picture

it's pretty much the same idea as orbit, eclipse and a million other chewing gum, teeth whitening or laundry detergent ads.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Guest's picture

Tee-Hee!

Guest
Guest's picture

Tee-hee-th!

Guest
Hibon's picture

This will not make me buy the product (i dont believe on the long lasting whiteness of the product) but at least is not a boring ad and makes people smile.

Hibon
Activity Score 3734

Simple ideas are the best !

slowrider's picture

pretty but nice

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

what a stupid comment.

Guest
Guest's picture

think about

Guest
Chapulin Colorado's picture

Old idea
Good art direction

- Cría cuervos y te diré quien eres.

Chapulin Colorado
Activity Score 150

- Más vale solo que mal que por bien no venga.
- Es de sabios lo comete cualquiera.
- Un error se comete al equivocarse.
- Cría cuervos y te diré quien eres.
- Dime con quién andas y te sacaran los ojos.
- Árbol que crece temprano amanece más torcido

DJVassallo's picture

cría tivos y te sacarán los ojos, qué manía con el chapulín....

DJVassallo
Activity Score 243
Creative Director at Mozo Design for Marketing |

Hormone vs Neuron - Twitter

bknowlden's picture

How do people keep getting away with this as good work?

Stop recycling this idea. What about a dental x-ray that is totally over exposed? What about two people kissing and light shining out of their eyes and ears?

Think about it for a few seconds, it'll come to you...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

I didnt really see it as a recycled ad.. I saw it as a funny spoof of the old one, even a continuation of the old one...

Guest
Guest's picture

why to force the idea by showing that book cover? no need.

Guest
Guest's picture

from dish to teeth... the idea that cleanliness makes light is old. and, now, boring.

Guest
kai539's picture

old but good

kai539
Activity Score 244
Nanyang Academy of Fine Arts
Guest's picture

please, no more glowing teeth.

This idea has been done to death. Really. It appalls me to see it again.

Guest
premc's picture

old concept, ohk 4/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

50's picture

old idea. Stolen from Piyush Pandey...HappyDent...

50
Activity Score 4
Copy Writer
Guest's picture

hey friend, i think / as i remember not Piyush Bhai, but Prasoon Bhai

Guest
Guest's picture

ya...sorry..it was prasoon joshi...thanks...

Guest
geraldanith's picture

How many times???

geraldanith
Activity Score 97
Art Director
Guest's picture

they shud do something fresh now...like during earth hour, they shud bombard the city with outdoor minimal lighting ;)

oops, did i just give away a nice idea? im afraid i did!

Guest
shahid.h's picture

very average...and the title of the book spoils the idea somewhere

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
Guest's picture

the concept belongs to that woman's childhood.

Guest
Guest's picture

There's nothing fresh about this.

Guest
LeeHarvey's picture

The idea is about as old as the old fart lying in bed

LeeHarvey
Activity Score 3045
Creative Director
Marmite's picture

Nice but the book title makes it suck

Marmite
Activity Score 4
Guest's picture

I'll cut my arm if I ever see this idea again.

Guest
corndogfuneral's picture

NOt a bad idea. Nice execution. A little too category oriented though.

corndogfuneral
Activity Score 1053
Art Director
theanc's picture

Old idea. Book cover is forced and this grandma looks like Einstein.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Guest's picture
Guest
Guest's picture

Certain similarities to:
http://kuzdal.com/teeth/

Guest
capywriter's picture

maybe not that fresh as an idea, but it's ok. Just think the book is a bit too much.

capywriter
Activity Score 5509
Copywriter at Freelance
notcaslon's picture

i thought about it, and my head hurts

notcaslon
Activity Score 18
yvancg's picture

I loved the Happy Dent one! So fresh.
Am not buying into this one.
Plus this is a mass market product (chewing gum) and it is in English for morocco? Morocco speak Arabic and French, not English. I could understand if it was like a corporate ad going to international markets, but chewing gum!!!

yvancg
Activity Score 222
Creative Director at Bangkok, Thailand |

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

Lila_B's picture

nice execution :)
i totally agree, the idea is not that fresh, but, since it's not for the same kind of product, it doesn't matter :)
separate note, can u please upload other moroccan visuals :)

Lila_B
Activity Score 68
ISCAE
dadada's picture

done to death

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

javatimes's picture

Verry good work...unfortunatly

javatimes
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