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chintan ruparel's picture

this is a wicked, teasing d msg is loud and clear!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Ney Frances's picture

hehehe! the message is great! but with a line like this they should have get loonie! sometimes i wish i could have the autonomi to get loonie!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

truecopy's picture

lol. I like this. Good job.

Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

focus group's picture

Very funny ad. Good job!

focus group
Activity Score 146
Nthngmn's picture

When in doubt, get a fat kid. When he gets that PS2 his joy will definitely be grand.

I like it. not bad.

Activity Score 626
Art Director
everartz's picture

is this a real shot or was it photoshopped? .... nice work

Activity Score 7613
Art Director |

| everartz |

Disco Munky's picture

It's ok to do this in an ad, but when I do it I spend the night in the cells.

No fair.


Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

msred's picture

im wondering, the look of this ad, is it photoshoped or is it a photography filter?

Activity Score 491
Graphic Designer
Endeio's picture

I like it.

Activity Score 270
drizae's picture

I really like this a lot. The idea is simple and clear, and really hit home to most parents (who may've tried this technique). Excellent work!

Activity Score 503
Copywriter |

Fail Harder.

Rog's picture

I'm Rog and I concur with Mr Huges.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

ramen's picture

wicked! can't wait to see the rest of the campaign!

Activity Score 60
imke's picture

Like it ...thumb up.
"Idea never die"

Activity Score 472
Killer Kowalski's picture

In my eyes it's a bit above average advertising: medium funny, appealing executed. But I can't believe these BOLD guys gave their name for it - overweight is a serious problem to the kids and their families. But parents shouldn't force kids to play outside and move themselfs a bit, but should work together with them, changing their habbits by making them understand and wanting to do sports. I know it's just a "funny" approach to get attention, but still this ad says: Use mental violence to force your kid to move. And that can't be the message of an organsiation like this.

Killer Kowalski
Activity Score 394
Totto's picture

That is longest para of bull $##% i've read in a long time.
This is advertising, take it in the right spirit.

'mental violence to force your kid to move'?
you sound cynical.

Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

Tim Weasle's picture

Do these BOLd guys always run DPS ads?

Pitty about the lack of monkeys in the ad. One would have thought that tree=monekey.

But hey, that aside, I'll give this one a... no, screw it. No monkey, no thumbs up!

Tim Weasle
Activity Score 72
Art Director
truecopy's picture

I think this is good work and indirectly it reffers another problem - game addicts. Its a bit sarcastic and thats good - gives out the message to parents so they smile at first and stop smiling when they realise their kid is like that. I mean, have you ever seen what WoW for instance does to the mental and physical state of some of the kids hooked on it?

Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

simpsonson's picture

you´re totally right, truecopy!!!

Activity Score 136
drizae's picture

The line is bugging me a bit though. Do more sport? I would've thought exercise would've fit the ad better.

Activity Score 503
Copywriter |

Fail Harder.

Sven Gali's picture

This ad will not effectively reach it's target audience. A normal parent see this as dangerous. "do more sport"? do you mean "sports"

Sven Gali
Activity Score 845
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