April 2007

Our destinies are linked. Protect biodiversity. Foundation Nicolas Hulot. For nature and mankind.

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Anne De maupéou, Pascal Grégoire
Art Director: Mathieu Vinciguerra
Copywriter: Olivier Dermaux
Art Buyer: Isabelle Baud
Photography: Jean-marie Vives

Comments (13)

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jennywhx's picture
Activity Score 1142

i pretty like the feeling they use naked baby together with nature. perhaps the "contact" touched me.
but some of them the emotion of baby is bit wrong.
btw, i love it.

me thinks's picture
me thinks
Activity Score 722

Salutes. Simply fantastic.

Rog's picture
Activity Score 6080

Cool. Not earth shattering.
Very similar thinking down here...

>>>> That's not an ad. THIS is an ad.

Minimum's picture
Activity Score 1430

I like the ones with the animals alot. But a tree? That is a bit too forced. With the animals it works, we all know the story of said Remulos and Romulus. Raised by animals isn't something that we find out of this world. But raised by a tree? Now thats just crazytalk! :)

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Slashh's picture
Activity Score 294

I agree. What, they couldn't come up with one more animal? The tree is not working for me at all. Especially when compared to the incredible imagery of the animals caring for the babies. This one reminds me of those cheezy talking trees in The Wizard of Oz.

addyhoch10's picture
Activity Score 2592

maybe you're taking this too literal. it's a metaphor, just as the legend of romulus and remus is.
i think these ads are a too fabricated. a bit whatever.
nice photos though

A. J. SMITH's picture
Activity Score 2822

This is ok.

Not great but ok.

copywriter.txt's picture
Activity Score 828

Kinda old, but i still find this a nice work.

Chocolat's picture
Activity Score 286

oh that poor baby's butt!

curious's picture
Activity Score 34

am I the only one who think the tree looks creepy?

Beatboxer's picture
Activity Score 1517

That baby gotta be happy!

TheSpiritWalk's picture

Beautiful, and says so very much. Regardless of whether the tree is "creepy" or perhaps another animal could/should be used, it serves as a reminder that we need to remain steadfast. "We are forever known by tracks we leave." ~ Dakota

Sven Gali's picture
Sven Gali
Activity Score 845

More nurturing but still cold. How about something softer here?