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Water-repellent down coat

Agency Network: 
Published/Aired: 
November 2012
Traveler Print Ad -  Water-repellent down coat

Description

Print advertisement created by Shape, Taiwan for Traveler, within the category: Fashion.

Caption

100% made of water-repellent down

Advertising Agency: Shape Advertising, Taipei, Taiwan
Creative Directors: Norman Lin, Singing Wen, Alex Liu
Art Director: Brandon Chung
Copywriter: Helen Lu
Photographer: Hey! Cheese
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mitali prasad's picture

down coat?? i didn't get the ad.,,,,:(. it;s for an over coat?

mitali prasad
Activity Score 458
General Manager
kleenex's picture

Trying to mix an umbrella in an ad to say the cot is water repellent!?!?!?!?

I say fail...

kleenex
Activity Score 51110
Web Designer/Developer
brandon710415's picture

good I like

brandon710415
Activity Score 3
glutamin's picture

it's not bad at all.

glutamin
Activity Score 107
Other
vote4pedro's picture

Feels a little first thought.

vote4pedro
Activity Score 4601
Copywriter
Alice's's picture

Good!

Alice's
Activity Score 3
Addie.Jade's picture

Good One to relate seasons to press the protection button in head!!

Addie.Jade
Activity Score 2
Klara K.'s picture

The art direction is beautiful but you have to really think hard about the connections between the product and the ad so it all makes sense.

Klara K.
Activity Score 3343
Charles University in Prague
tazyboy's picture

I agreed with Running Pie... Art direction is really good but somehow or somewhere there is this fine line where the link is missing...

tazyboy
Activity Score 777
Art Director
willy11's picture

nice idea

willy11
Activity Score 3
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