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Agency Network: 
Published/Aired: 
May 2009

Description

Print advertisement created by BBDO, Switzerland for Travel Book Shop, within the category: Retail Services.

Caption

Too late for the Travel Book Shop

Advertising Agency: Wirz/BBDO Switzerland
Creative Director: Matthias Freuler
Art Director: Iwan Von Rickenbach
Copywriter: Tom Zürcher
Illustrator: Iwan Von Rickenbach
Strategic Planner: Gordon Nemitz
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john doe's picture

urghh...

john doe
Activity Score 1571
Art Director
advert2ad's picture

Concept is not so effective.....
average.

-Sandy.

advert2ad
Activity Score 237
Other |

-Cheers,
Sandy

BOOBJOB LOOBCANNON's picture

Not getting this either. Also I find the illustration style detracts from the concept.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

ricklongo's picture

I think I got it. It refers to places in the world where they serve unconventional food, like crickets, grasshoppers, and in this case, a cat's eye.

I think there's a great idea and concept behind those ads, but the execution is too simplistic. I don't think the average consumer would ever get those, especially if they don't see the whole campaign.

ricklongo
Activity Score 1244
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