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MAGRI's picture

so cool, simple and direct, good!!

MAGRI
DOG's picture

i like it!!!!!! good good idea.

DOG
Ed Mintone's picture

So very, "How the snowplow driver gets to work"- VW

Ed Mintone
Activity Score 585
Other
Barkach's picture

Can you explain how "How the snowplow driver gets to work" is related to this ad?

Barkach
Activity Score 200
Creative Director at DDB Venezuela |

http://yonoveotele.wordpress.com/

Ed Mintone's picture

Both suggest their vehicle is more reliable (than a tow truck/snowplow).

Ed Mintone
Activity Score 585
Other
Guest's picture

hey barky, are you serious??! it's the exact same idea!

Guest
picky2's picture

this idea feels to easy for me, I can't imagine it hasn't been done before.

picky2
Activity Score 280
Copywriter
fractalrene's picture

Agree. Maybe it hasn't been done before, since this is way too simple... basic level thinking.

fractalrene
Activity Score 1504
Copywriter
nemesis's picture

very good. simple and straight-to-the-point.

nemesis
Activity Score 765
Creative Director
new age advertiser's picture

one of the "oh fuck, this is so simple n cool, why didn't I think of it" ideas!

new age advertiser
bubblestheclownfish's picture

You'd probably think of it if you had the account ;-)

bubblestheclownfish
Activity Score 614
Creative Director
Saeed Salem's picture

nice work but i think the visual can be better

Saeed Salem
Activity Score 57
Graphic Designer at Limkokwing Uni. Malaysia. Curtin Uni.'s course
kalpesh78's picture

needed a shot.. not a graphic..
poor execution

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

sloppy4's picture

you need a shot.

sloppy4
Activity Score 1492
Nthngmn's picture

zinger!

Nthngmn
Activity Score 626
Art Director
MGGY's picture

it enchants to me, congratulations!!!

MGGY
scarfinati's picture

Its like the old VW ad where the beatle drives out in the snow to fix the tow truck...

eh

scarfinati
Activity Score 843
Art Director
Luigi Marchessi's picture

Me gusta, buena idea, buen auto!!

Luigi Marchessi
Rog's picture

Sorry, guys. The whole "towing" idea is passe in Land Cruiser land.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

devkarthik's picture

doesn't look like from landcruiser family...

- kk

devkarthik
Activity Score 409
Amer Sheikh's picture

its simple, great to the point..Thats all you want in an ad. I mean why do you wana take a picture if its done with illustration. Maybe you will have a BIGGER impact than.. but i think its fine like this as well. Totally agree its simple and to the point. Good

Amer Sheikh
gienel's picture

basic level thinking. I like that hmmmm

gienel
Activity Score 339
Art Director at Art Director |

(my Life Is Design & Design Is my LIFE)

global's picture

You're telling me the obvious...

global
Activity Score 37
Art Director
Von's picture

How come people on here think 'simple' can't be great advertising?

Von
abhijeetlakhotia's picture

I think the idea is simple, can be said to be a first thought.
But i dont't get one thing?
How come the truck(or watever it is) is looking as if it is picked???
Any idea anyone????

abhijeetlakhotia
Activity Score 30
Creative Director
Tero Ylitalo's picture

It's simple, good and classic turn_the_idea_around advertising. The execution could have been done better though.

"Pastes like shit."

Tero Ylitalo
Activity Score 628
Planner at Zeeland
chinaski's picture

"it was acceptable in the 80's. it was acceptable at the time."

chinaski
Activity Score 951
Copywriter
Yr's picture

too simple

Yr
Activity Score 168
Copywriter
Guest's picture

Done before a thousand times (because it's soooo first thought). Sorry.

Guest
Raf's picture

Actualy the question is how is the front of the truck in the air?
let s fly a litle bit

Raf
Guest's picture

Done by VW a long long time ago like it's said before. It's unbelievable a creative doesn't know it : old classic ad.

Guest
Brainsugar's picture

Bad art direction and done before in the 80's.
But I accept that you didn't know.

http://img227.imageshack.us/img227/1901/image1cl0.jpg

p.s: Ivan, why the html tags don't work?

Brainsugar
Activity Score 1631
Copywriter
Nthngmn's picture

how is that the same. In fact, it's a complete opposite.

Nthngmn
Activity Score 626
Art Director
Guest's picture

i don't understand what the text's saying but the image is the complete opposite.
what do you mean?

Guest
ivan's picture

img works.

ivan
Creative Director at Ads of the World
ANDRECHE's picture

.

ANDRECHE
Activity Score 56
Art Director at TORO FISCHER
Guest's picture

Cool..

more ads at - www.ad-dig.com

Guest
andré ™'s picture

So simple and sooooo done...

andré ™
andré ™'s picture

PS the VW one is so much better, there is no comparation

andré ™
Julien's picture

Excellent !

Julien
itch's picture

simple n creative!

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

doncedesign's picture

SIMPLY = GOOD!

doncedesign
Activity Score 6
Graphic Designer at SARGRA |

DONCEDESIGN

Guest's picture

...and there is a MINI Commercial with the MINI towing the tow car...
Plus this AD is completetely lacking Art Direction... at least use photography, the car is not ugly...

Guest
Soulrider's picture

Thanx VW indeed.

Soulrider
fabiodebrot's picture

i like it. so clean...

fabiodebrot
Activity Score 29
Art Director at Pró Brasil Propaganda
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