Agency Network: 
September 2011


Print advertisement created by BBDO, Singapore for Traffick Lights, within the category: Public Interest, NGO.


Last year 200,000 girls were tricked into the sex trade.
That's Southeast Asia alone. And with more girls being lured in every year by the promises of a better life, the sex trade continues to grow dramatically.
You can help put a stop to this. To find out how, start by joining our movement on the Traffick Lights Facebook page.

Advertising Agency: BBDO Proximity, Singapore
Creative Director: Primus Nair, Douglas Goh, Ravi Eshwar
Art Director: Clarinta Subrata
Copywriter: Shivram Gopinath
Illustrator: Jeroel Leyble
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kleenex's picture

interesting idea.

Activity Score 52234
Web Designer/Developer
morse's picture

This campaign is really good. Simple idea, yet you get lost in the details and makes you feel sorry for the girls. Powerful stuff.

Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

markitomesquita's picture

wow!!!! amazing

Activity Score 31
Art Director
Norremark's picture

It's good but for some reason it doesn't do it for me? Maybe it's because the art kinda reminds me of The sims and all those online games? Takes some of the punch out of it for me

Activity Score 77
Geimima's picture

applause for team work.. 3 CDs

Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

jackblack's picture

This is nice.

Activity Score 2357
Art Director
adschmad's picture

Craft is very good. But for me, it's not simple enough.

Activity Score 72
rafaellopes's picture

cannes! great illustration.

Activity Score 47
Art Director
jinfan102's picture

It's powerful. The illustrations are "cute", but when I look at them closely, section by section, it breaks my heart. :*(

Activity Score 160
Nike Diesel's picture

@adschmad: IMO the "chaos" causes some simplicity and therefore intriguing and inviting at the same time. Campaign well done!

Nike Diesel
Activity Score 13630
Art Director
Takmelius's picture

How much more encouraged is someone, who is aware that human trafficking exists, going to be after seeing this? What new insight does this bring to the topic? What sense of urgency for action does it instill? None, in my opinion. In fact it makes it easier to detach oneself from the seriousness of the issue. Great art direction, poor advertising.

Activity Score 203
Creative Director
jessica-haddad's picture

very nice idea, even nicer execution

Activity Score 4
Creative Director at USEK
Phil Indeblanc's picture

very nice on both as noted; idea and execution. For the character; I think it's the driver...You are seeing this cute and somewhat known looking cartoon character you like, and now see it being abused. It's more personal. It does make one sad.
Very good ad. For such detail and complex ads, the viewer needs to be lured in to explore, and I think this does that.

Phil Indeblanc
Activity Score 50
Photographer at yes/NA
JonnyyRamone's picture

The ad definitely draws me in long enough to want to look at each detail and eventually the copy. Appropriate use of the Mother and Daughter outside as well (rather than a man) to show the process of how it begins

Activity Score 167
Wee Kim Wee School of Communication and Information
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