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Maid Agency

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by BBDO, Singapore for Traffick Lights, within the category: Public Interest, NGO.

Caption

Last year 200,000 girls were tricked into the sex trade.
That's Southeast Asia alone. And with more girls being lured in every year by the promises of a better life, the sex trade continues to grow dramatically.
You can help put a stop to this. To find out how, start by joining our movement on the Traffick Lights Facebook page.

Advertising Agency: BBDO Proximity, Singapore
Creative Director: Primus Nair, Douglas Goh, Ravi Eshwar
Art Director: Clarinta Subrata
Copywriter: Shivram Gopinath
Illustrator: Jeroel Leyble
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CommandZ's picture

Very well done, indeed, very powerful.

CommandZ
Activity Score 2501
Creative Director
ace85le's picture

2012 Cannes please!!

ace85le
Activity Score 3935
Marketing Manager |

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Geimima's picture

awesome illustration.

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

NicoCiego's picture

clever design!

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Takmelius's picture

Seriously? They made three of them? What does this ad say that the first one didn't? What a waste of time?!
How much more encouraged is someone, who is aware that human trafficking exists, going to be after seeing this? What new insight does this bring to the topic? What sense of urgency for action does it instill? None, in my opinion. In fact it makes it easier to detach oneself from the seriousness of the issue. Great art direction, poor advertising.

Takmelius
Activity Score 203
Creative Director
TEK's picture

Where did these campaign featured? Which Magazines?
Good work though.......

TEK
Activity Score 4
SINGAPORE
TEK's picture

Good work. Are they REAL work??

TEK
Activity Score 4
SINGAPORE
JonnyyRamone's picture

I'm guessing this has to be blown up perhaps A3 to get the full effect. Love the authenticity of the series though - it parallels what is happening in reality

JonnyyRamone
Activity Score 167
Wee Kim Wee School of Communication and Information
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