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Agency Network: 
Published/Aired: 
March 2008
Traffic Police Mumbai Print Ad -  Waving

Description

Print advertisement created by Ogilvy, India for Traffic Police Mumbai, within the category: Public Interest, NGO.

Caption

Be careful this new year.

Advertising Agency: Ogilvy, India
Executive Creative Director: Piyush Pandey
Creative Directors: Abhijit Avasthi, Shekhar Jha, Mahesh Gharat
Art Director / Designer: Makarand Joshi
Copywriter: Anurag Agnihotri
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Highest Rated

cheets's picture

if you caught for "Drink and Drive" what kind of defence can be taken in the court to escape from all the punishment.. as one of my friend is victim of this case and he has appointed a lawyer..How he gonna be release then.. After all lawyer is charging him more & gave him assurance he will settle the case.. kindly reply

cheets
sumsum's picture

no, this is what happens, if I would smoke dope:)

so what? the sheet is shaking which isn't scary at all...dont convince me not to drink and drive...this one is just bad.

sumsum
Activity Score 613
copywriter
rony.wany's picture

Yeh!, The drunk people does it again. cheers for this crap..

rony.wany
Activity Score 50
doworkson's picture

agreed.

doworkson
Activity Score 242
Copywriter
kalpesh78's picture

not to mention this would be so distracting if its an out door. I'd crash reading this. not needing to drink. Pathetic.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

cperry's picture

cool effect

cperry
Activity Score 280
fersvax's picture

And that's all. Just a cool effect. There's no link at all with driving and drinking and dying and...

fersvax
Activity Score 1239
Art Director |

FER.

whitespace's picture

I think this would work actually.

Just a shame that they didn't quite credit the japanese guy whom the ad is 'inspired' from.

@kalpesh: they aren't placing it as a billboard.

whitespace
Activity Score 1953
Creative Director
Copydog's picture

If u drink&drive, a bad ad happens. So kids... !

Copydog
Activity Score 129
Copywriter at Copywriter / Publicis, Slovenia
Zekin's picture

I think it happens also if i drink and walk.

There's not a link with driving.

Zekin
Activity Score 102
Todster35's picture

Eeeeuw, 'txt speak' ('U').

Todster35
Activity Score 94
Copywriter at Bray Leino |

DevonDan

chederico's picture

Yep. Totally agree with Zekin. This is what happen when u drink. Full stop.

chederico
Activity Score 40
copy writer
Takmelius's picture

Exactly! And tens of T-shirts have done it better.

Takmelius
Activity Score 203
Creative Director
yuckoo's picture

This is what happens when you badly want to win another award.

yuckoo
Activity Score 2
Art Director at Saatchi & Saatchi
WilhelmR's picture

Hahaha, i was scrolling down the first time, so the effect was completely lost.

Made my wonder.. wth.. :P

WilhelmR
Activity Score 84
baz's picture

ABSOLUTE RIP OFF.
The power of One, Comedy Channel. Even down to the colours.
For Christ sake if you are going to rip something off this badly then don’t advertise the fact to 34,000 members. You should never be allowed to work in this business again, or for that matter upload work to this site. Shame on Oglivy. Fuckwits.

baz
Activity Score 67
Art Director |

baz

baz's picture

Here you go for those who may follow my sentiments.
Comedy Channel Email
Agency: Three Drunk Monkeys
Art Directors: Justin Drape, Sam Chappell
Copywriters: Scott Nowell, Nick Morrissey

baz
Activity Score 67
Art Director |

baz

jeffjose's picture
jeffjose
Activity Score 20
Web Designer/Developer
MihaiColiban's picture

chill, dudes.
why don't you see it as a spoof? :D

MihaiColiban
Activity Score 50
Creative Director at Self-Employed
vidya.shankaran's picture

this is what happens when you are driving on a bumpy road too! you dont have to be drunk to see this!

vidya.shankaran
Activity Score 724
LordDiesel's picture

Hmmm. May be they want to say your mind sways and you can't focus...

LordDiesel
Activity Score 69
comAd's picture

Feeling so dizzy.

comAd
Activity Score 162
Copywriter
sonucoues2002's picture

THIS ONE ROCKS

sonucoues2002
Activity Score 804
visualizer
jolie's picture

This is what happens when you are drunk and try to come up with ideas. You steal ideas and think they are your own ha ha ha. Its high time you guys come up with something great and original.

jolie
Activity Score 30
Art Director
bhatnaturally's picture

Can we all take a break from creating work for: don't drink & drive, anti-smoking, Wonderbra, World Wildlife Fund, divorce lawyer visiting cards..

bhatnaturally
Activity Score 95
General Manager |

--
www.lbhat.com

coolburp's picture

what happens will someone explain

coolburp
Activity Score 45
Jumo's picture

What's happens ? I don't understand… (Am I drunk ??)

Jumo
Activity Score 592
Art Director |

---
Jumo,
Art Director FP7 Morocco

ram.rod's picture

Is this how you demonstrate seven sheets in the wind.
You guys should be blown away by by your own shit.

ram.rod
Activity Score 46
philosopher/dubai
ram.rod's picture

Is this how you demonstrate seven sheets in the wind?
You farts need to be blown away by your own shit!

ram.rod
Activity Score 46
philosopher/dubai
ram.rod's picture

Is this how you demonstrate seven sheets in the wind?
You farts need to be blown away by your own shit!

ram.rod
Activity Score 46
philosopher/dubai
but_why's picture

So what if it's a rip off. It's relevant. People in India looking at the ad aint gonna be dissing it cause they've probably never seen the Comedy Central one. In fact it'll stick in there minds I expect.
I know this is a forum for creativity but it's also a forum for advertising. Chill out on the whole DONE thing. Everyone rips off everyone anyway even if it's not intentional.

Saying all that though maybe shock tactics are better for this kinda advertising. If thats a demonstration of how the world looks when your drunk, make mine a stella.

but_why
Activity Score 280
Watford
Dateofbirth's picture

Every idea is an evolution of other ideas coming together to create something better than the sum of it's parts. Well, that's what I believe anyway. The point with this particular ad is that not only is the idea 'DONE', but it's a complete copy. The only thing that has changed is the line and the logo. Same idea, same art direction.

If you're going to copy something, copy something outside of advertising. If that fails, at least don't put yourself up on a stage like this and not expect verbal tomatoes to be hurled at you.

Dateofbirth
Activity Score 28
Touch DDB London |

Subjectivity, discuss.......

but_why's picture

fare enough.

but_why
Activity Score 280
Watford
simon.gross's picture

What happens? You repeat what you're saying five times? Might work better for an OCD treatment centre. And the communication 'be careful this new year' is so completely ordinary it's practically invisible. Horrible.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
R. Rinaldi's picture

No

R. Rinaldi
Activity Score 686
Singapore
Calibarak's picture

Brilliant

Calibarak
Activity Score 302
cheets's picture

if you caught for "Drink and Drive" what kind of defence can be taken in the court to escape from all the punishment.. as one of my friend is victim of this case and he has appointed a lawyer..How he gonna be release then.. After all lawyer is charging him more & gave him assurance he will settle the case.. kindly reply

cheets
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