Brain on Board, 2

Agency Network: 
January 2013

Traffic Injury Research Foundation, Toyota Foundation and Acart Communications partnered to launch a safer driving initiative that teaches Canadians how to use their vehicles' advanced safety features more effectively. This is a reaction to research that shows some features are leading to overconfident — rather than safer — driving. To get attention and engage audiences with out-of-home posters, we created visual puzzles that are a mix of rebus images and words. The objective is to draw the viewer's curiosity, then engage them in using their own brains to decipher the headline. This is a mnemonic reminder that some things (like driving) need to be approached more thoughtfully. Read more about the campaign at

Print advertisment created by Acart, Canada for Traffic Injury Research Foundation, within the category: Public Interest, NGO.

Advertising Agency: Acart Communications Ottawa, Canada
Creative Director / Copywriter: Tom Megginson
Associate Creative Director: Vernon Lai
Senior Creative Director: John Staresinic
Art Director: Kerry Hodgson
Designers: Leslie Stewart & Sophie Jalbert
Digital Media Manager: Stacey Van Buskirk
V.P.Client Services: John Westbrook
Account Manager: Amanda van de Ven
Account Executive: Laurence de Montigny St-Onge
Production Manager: Lynn Norris

Comments (8)

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tyloe's picture
Activity Score 10

thought it was an ad for Campbell Soup lol

tazyboy's picture
Activity Score 777

not bad

eins-eins-null's picture
Activity Score 896

i think its pretty bad. nothing new here. nothing.

ankitadv's picture
Activity Score 818


morse's picture
Activity Score 18024

Good idea. Makes you think about the issue.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
Activity Score 50502

I like.

feysal's picture
Activity Score 2571

i actually like it it makes you think its interactive and engaging. Art direction could have been pushed it looks a bit ol school

groovy baby!

rhq's picture
Activity Score 30

i like