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Sharp's picture

Are those lines of coke?

Sharp
Activity Score 216
Art Director
ZosoMofo's picture

Yes, those are lines of coke. Traffic is a movie about cocaine, and how it affects different lives.

This is a decent campaign. But I think the Dracula and Spiderman ones are a little boring. At least this one made a little more sense to me.

ZosoMofo
Activity Score 16
Copywriter
bubblestheclownfish's picture

Agreed - confusing. Are the cars made from the negative/black space? Since The other two are much better.

bubblestheclownfish
Activity Score 614
Creative Director
PaulyG_fill in the blank's picture

There are no cars, the vertical lines are supposed to be lines of cocaine.

PaulyG_fill in ...
Activity Score 1148
Copywriter
.nl's picture

That movie is from 7 years ago! So, go to the Excelsior Theatre for old movies (or is this one just released in India?)

.nl
Activity Score 207
Art Director
Guilherme Bill Luz's picture

i saw this before in the forum...are those the same stuff?

Guilherme Bill Luz
Activity Score 202
raverus's picture

:S

raverus
Activity Score 1476
Art Director
Scam Detector's picture

If this campaign would have a headline saying something about all time classics still showing at this cinema it would make sense. Or for a video rental that really has got all the movies you want, or whatever.
This is just trying to make an idea work. In other words, scam.

Scam Detector
Activity Score 1048
General Manager
JediByKnight's picture

these are not lines of coke. the background is a film reel. the lines are done by playing with the little holes on the reel. love it.

JediByKnight
Activity Score 184
Copywriter
Scam Detector's picture

So what are those lines then? A pedestrian crossing for cars??

Scam Detector
Activity Score 1048
General Manager
PaulyG_fill in the blank's picture

They're definitly lines of coke. That's what this movie is about. Coke and its devastating effects on different levels of society.

PaulyG_fill in ...
Activity Score 1148
Copywriter
A. J. SMITH's picture

it's okay, but you get the 'so what' factor a bit don't you.

5/10

A. J. SMITH
Activity Score 2822
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