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Fluoro Boat

Campaign
Agency Network: 
Published/Aired: 
February 2013

Description

Photographer (Fluoro Bike & Fluoro Forklift): Stuart Crossett

Print advertisement created by Grey, Australia for Trader Classifieds, within the category: Media.

Caption

The boat you want is now easier to find.

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Art Directors / Copywriters: Richard Lovell, Sharon Condy
Photographer (Fluoro Boat): Ellen Dewar
Retoucher: Akane Utsunomiya
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jackmancer2017's picture

How (does this work)? And why would this convince me?

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
mr.x's picture

Okay idea, bad visual I say. You need 99 white boats and 1 orange boat (bird view) to make this interesting.

mr.x
Activity Score 998
Forsbergs Skola
bate_palmas's picture

agree with mr x - the visual is sorely weaker than the idea

bate_palmas
Activity Score 1479
kleenex's picture

The idea is better than the execution.

kleenex
Activity Score 51815
Web Designer/Developer
janey's picture

I think the idea works very well. Maybe more boats would be better but the visual still communicates what they want to say.

janey
Activity Score 21
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