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Tractor

Published/Aired: 
March 2007
 Tractor

Description

Caption

Dangers lurk in every workplace.
We help you avoid them. www.dir.qld.gov.au
Let's not meet by accident.

Advertising Agency: Gallery, Brisbane, Australia
Creative Director: Anthony Douglas
Art Director: Aaron Nielsen
Copywriter: Jonathan Cant
Illustrator: George Dedic
Photographer: Erik Williamson
Retoucher: Justin Overall (ION)
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Minimum's picture

heh, the tractor has two diffrent sets of profiles on the front tires.
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum
Activity Score 1430
Graphic Designer |

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

brandsurgeon's picture

And 'twas also made to look like a scorpion, I can see... hmmm... still love the copy, tho.

BrandSurgeon

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

adcook's picture

Would be 100% better without the sign graphic/headline.

adcook
Activity Score 156
Other
A. J. SMITH's picture

I entirely disagree, i liked that element best.

A. J. SMITH
Activity Score 2822
sutho's picture

Doesn't work as well as the first two.

sutho
Activity Score 92
Creative Director
kandi's picture

Let's not meet by accident??? horrible

kandi
Activity Score 204
Art Director
preeti_dhata's picture

its weird.

preeti_dhata
Activity Score 85
Copywriter |

creative chaos

Rog's picture

Government Department Campaign Massacre!

good enough isn't good enough

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

andysceptic's picture

personally i like it when someone explains why they don't like something. maybe it's just the student in me. but the egos here don't seem to want to.

andysceptic
Activity Score 22
Copywriter
Rog's picture

andyS
see my response to Forklift.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

A. J. SMITH's picture

You're right about there being alot of egos on this site, you could always wind them up, it passes a slow day.

A. J. SMITH
Activity Score 2822
AdvertisingIsNotArt's picture

Rog

Have you ever considered that these were posters and not press ads. Maybe government departments have specific typefaces and weights that have to be used depending on what the medium or haven't you ever seen a styleguide before??? Posters need a big "CLUNKY" headline for obvious reasons.

AdvertisingIsNotArt
Activity Score 58
Art Director
A. J. SMITH's picture

I personnaly agree with you about these posters and think they are great,

however I just wanted to point out, it says it is a print ad at the top of the page, so its definately not a poster.

;-)

A. J. SMITH
Activity Score 2822
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