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Agency Network: 
Published/Aired: 
July 2008
Toyota Print Ad -  Snake

Description

Print advertisement created by BBDO, Costa Rica for Toyota, within the category: Automotive.

Advertising Agency: Garnier BBDO, San José, Costa Rica
Creative Director / Copywriter: Tito Araya
Art Director: Kathya Juarez
Illustrator: Germán Meza
Other additional credits: Pablo Rojas
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TRICKY's picture

what if the serpent got loose while driving?

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

iRIO's picture

see no big idea

iRIO
Activity Score 224
jobless
STRTLRS's picture
STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

iRIO's picture

see no big idea

iRIO
Activity Score 224
jobless
terry127's picture

it needs a headline

terry127
Activity Score 80
Hong Kong
veli's picture

nope

veli
Activity Score 226
Art Director at Art Director Intern at Goodby, Silverstein & Partners
ricklongo's picture

I think it's quite funny, and had no trouble figuring it out.

ricklongo
Activity Score 1244
simon.gross's picture

Congratulations. Have a medal.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
thirty6chambers's picture

bo diddley?

thirty6chambers
Activity Score 1464
Art Director
David Hasselblad's picture

I like the over-the-top statement of "Grrr I'm so tough I use rattlesnakes for neckties"

But neckties themselves are the opposite of tough and outdoors-y.
A belt would have been better because that's also functional and something you would wear when hiking in rattlesnake-country.

David Hasselblad
Activity Score 120
Amsterdam
alvinpck's picture

Yes. A belt would be better.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
stitchy's picture

thats a silly ad

stitchy
Activity Score 779
creative design
chederico's picture

To me this is meaning that with this SUV you can "control" or do whatever you want with the nature i.e. drive in wild paths etc... I might be wrong but I sincerely hope this isn't the meaning of the ad...

chederico
Activity Score 40
copy writer
andré ™'s picture

It's a pretty straight forward ad, it says that I'm so adventurer that I use a snake as my tie and the Toyota FJ Cruise is my type of car. Not bad.

andré ™
Activity Score 144
Creative Director at Art Director |

and... andre navas | design

CGilb09's picture

I disagree. I don't think that message is that straightforward...I didn't get it at all, and even after you've explained it I still think the message is really weak.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

ahpitt's picture

Who going to tie during adventure? Meeting with monkeys? XD

ahpitt
Activity Score 342
Art Director at Art Director
vaoleo's picture

Veo algo, pero le falta profundidad, Un copy por ejemplo. La idea no es muy fuerte, la dirección de arte está bien

vaoleo
Activity Score 81
Embrion Publicidad
Whitefang's picture

jesus the comments on this site are lame. do any of you people actually work as creatives?

Whitefang
Activity Score 509
tantrik_indian's picture

They should have stopped with just the tie/snake and not had the process of tying it.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

corporal_hicks's picture

Nothing interesting here, sorry.

corporal_hicks
Activity Score 365
Art Director
Mai_Maged's picture

what is the relation between Toyota and the snake tie ?????

Mai_Maged
Activity Score 123
Creative junior in ( Inhouse) Marketing communication agency |

Creativity is simplicity

Petiza000's picture

trying to be...
not smart enough
boring boring boring

petiza

Petiza000
Activity Score 4
bbdo |

PZA

luisrivera11's picture

mmmmm nop

luisrivera11
Activity Score 469
COBESA / Mónica Herrera
Petiza000's picture

Does it even have a "creative director"

petiza

Petiza000
Activity Score 4
bbdo |

PZA

sreechief's picture

good...

sreechief
Activity Score 2
graphic designer |

i want to know the creative ads...

The Joker Says's picture

cool.

The Joker Says
Activity Score 8

:) why so serious?

yesnomaybe's picture

Wait, isn't this the same agency that deceived the Cannes jury with the "Nelka-Rent-a-Car" fraud, and took home a Gold for it ??

yesnomaybe
Activity Score 17
sputnik's picture

Nelka is JWT

sputnik
Activity Score 4
slip's picture

Never knew you could force someting that wasn't even there.

*****

slip
Activity Score 919
designer |

SJB

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