Agency Network: 
December 2009
Toyota Print Ad -  Seagulls


The Prius has just arrived to South America and because of that, nature is happy.

Print advertisement created by Dentsu, Argentina for Toyota, within the category: Automotive.

Advertising Agency: Dentsu, Buenos Aires, Argentina
Creative Directors: Diego Duprat, Walter Onorato
Art Director: Juan Geirola
Copywriter: Santiago Soriano
Photographer: Juan Geirola
Digital Artist: Diego Pellegrini
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germanhudders's picture

If that's the copy, i dont like it. Either way nice art

Activity Score 336
Copywriter at Droga5
Srivatss N Iyer's picture

Great photography. Poor ad

Srivatss N Iyer
Activity Score 121
Copywriter at RK Swamy BBDO
CopyRight's picture

this is so over done fellas, besides that copy is needed.

Activity Score 713
germanhudders's picture

It might be needed, but that specific copy is really bad

Activity Score 336
Copywriter at Droga5
sonucoues2002's picture
Activity Score 804
silvi's picture

I see. Stolen image. And weak idea anyway.

Activity Score 4172
babu_manu2003's picture

Bravo, nice steeling

Activity Score 44
Graphic Designer
satrianee's picture

What is this? Toyota sailed away to a far away shore, and birds are happy 'bout it...?

yeah yeah.. it's hybrid.. therefore we don't have to say anything else...

Activity Score 3748
alexander_bickov's picture


Activity Score 3279
Brain-Art's picture

Carefull with the images... don't steal them or maybe you bought it i don't know... Anyway, create your own images

Activity Score 1101
Graphic Designer
bad astronaut's picture

no copy needed.

bad astronaut
Activity Score 544
Hibon's picture

very nice... but no copy ?

Activity Score 3734

Simple ideas are the best !

LeeMoh's picture


It doesn't need any more copy.

Yes the image is not new, but the question is was it used in a similar concept? I don't think so. Thus this job is original.


Activity Score 424
aldemar's picture

Como la agencia Dentsu es argentina haré mi comentario en español, pues éste es el idioma con el uno dice cosas que no se pueden decir en otro.

Alguien dijo una vez que la publicidad es subjetiva. Todo depende de los ojos que la ven, pero es mucho más importante el nivel intelectual de la persona que la consume. Estoy de acuerdo.
Este no es un ad para vender una cantidad determinada de vehículos (facturación). Es para fortalecer una marca. Claramente están representados los elementos del cuidado del medio ambiente, que es a lo que se refiere el modelo del auto. Una sonrisa refleja felicidad, y la características físicas de los ojos, de dónde viene.

¡ Bravo ! Tiempo que no veía un mensaje tan impactante.

A Diego Duprat, Walter Onorato, Juan Geirola y Diego Pellegrini, me gustaría un contacto con ustedes. Es bueno compartir ideas.

Aldemar Pérez Sterling

Activity Score 45
Art Director
amchamas's picture

doesn't need the copy. it's good work. but it just feels like another ad that will still blend into the mess.

Activity Score 92
Art Director
smartar's picture

too easy

Activity Score 54
Art Director at diluvia
ADict's picture

there is no idea here, this is a real photo that already existed as it is, this guys found it on the internet, knew it was relevant for the message they were trying to convey and just put the logo and did some colors adjustments, that's it, so it's not a powerful message like aldemar said, is a RIP OFF....pretty sad.

Activity Score 88
Creative Director
federo's picture

thanks to god I couldn´t find that copy on the ad
good work

Activity Score 781
advertising agency
tantrik_indian's picture

Lazy job. Could have been better with a line of text. Seeing the ad, how is one to know that nature is happy because the brand came to a certain place? There is no indication of it in the ad itself. We deduced it by reading the explanatory line given elsewhere!!

Activity Score 953
Copywriter |

~~this paranoid survived!~~

bad astronaut's picture

There is an obvious indication and it's in the name of the car. Lazy doesn't mean making it so obvious a caveman needs help seeing it.

bad astronaut
Activity Score 544
cruzialx's picture

Copied Idea z_z

Activity Score 194
Affinity Express Inc.
bubblestheclownfish's picture

I'm sure it went like this...

CD "Hey designers, look up the words 'happy' and 'nature' on one of those photo sites"
D "Alright - we have 6431 images to comb through"
CD "Hey what's this one page 3? That looks neat."
D " I can make it fit a wider frame and put a beach behind it."
CD "You mean we don't have to look through the other 6428 pages?"
D "I guess not."
CD "Done - you want a coffee? I'm going to lunch."

We've all done it at one point ;-)

Activity Score 614
Creative Director
johnromero's picture

Interesante, idea original que fortalece la marca...
Sin embargo, la foto misma no lo es.

Felicitaciones de todas maneras.

Activity Score 114
Art Director at |

No hay tiempo to lose!

monsieurange's picture

Pensar más, boludos!

Activity Score 520
Creative Director
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