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Road, 3

Campaign
Agency Network: 
Published/Aired: 
May 2008

Description

Print advertisement created by Saatchi & Saatchi, Malaysia for Toyota, within the category: Automotive.

Caption

If you are going to drink, please don't drive.

Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Photography Studio: Studio DL, Kuala Lumpur
Creative Directors: Adrian Miller, Edmund Choe
Art Director: Lydia Lim
Production Manager: Loke Sai Kit
Account Executive: Augustin Ng
Copywriter: Christie Herman
Photographer: Gan Wei Joo
Retouching: Simon Ong
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AD1014's picture

what am i mising here?

AD1014
Activity Score 307
Graphic Designer at nyc
Guest's picture

The ability to read ads?

Guest
AD1014's picture

(besides an s) what am i MISSING here?

AD1014
Activity Score 307
Graphic Designer at nyc
ChuckNorris's picture

Things have little wheels, so they move around.

Like when you are drunk and everything seems to be moving.

ChuckNorris
Activity Score 834
Creative Director
R. Rinaldi's picture

So so

R. Rinaldi
Activity Score 686
Singapore
phoamcor's picture

does not work

phoamcor
Activity Score 1284
Guest's picture

it works !!

Guest
getconnected2001's picture

got it.
Not bad, actually.

getconnected2001
Activity Score 987
Art Director at New Delhi
pankajadsoftheworld's picture

very nice, very different from regular dont drink and drive ads

pankajadsoftheworld
Activity Score 433
Illustrator
adderman's picture

nice idea, but bad execution, it's so difficult to realize the wheels.
they could just sow the box in an ad and the corner of the wall in another and use the idea in a campaign, but still very nice idea

adderman
Activity Score 41
Farkyeri Communication Differentiations
adderman's picture

*show

adderman
Activity Score 41
Farkyeri Communication Differentiations
Don Rapper's picture

its a good idea, but i think its a little hard to understand!

Don Rapper
Activity Score 223
theanc's picture

The idea is nice. The line is poor. It could help the ad to be more clear.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

lishoyg's picture

like it....

lishoyg
Activity Score 73
Art Director at Art Director
Guest commenter's picture

the wheels are really easy to miss!

Guest commenter
Guest commenter's picture

buena idea, cncuerdo con lo de las llantas, tal vez un efecto de movimiento en ciertos elementos hubiera ayudado a reforzar la pieza

Guest commenter
Guest's picture

its not bad execution....its your eyesight....

pls 'execute' yourself.... nuff said....

(in support of misconceived creativity)

Guest
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