Road, 1

Agency Network: 
May 2008


Print advertisement created by Saatchi & Saatchi, Malaysia for Toyota, within the category: Automotive.


If you are going to drink, please don't drive.

Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Photography Studio: Studio DL, Kuala Lumpur
Creative Directors: Adrian Miller, Edmund Choe
Art Director: Lydia Lim
Production Manager: Loke Sai Kit
Account Executive: Augustin Ng
Copywriter: Christie Herman
Photographer: Gan Wei Joo
Retouching: Simon Ong
Log in or register to post comments
R. Rinaldi's picture

So so

R. Rinaldi
Activity Score 686
ivan's picture

I think it demonstrates the feeling of being drunk very well. Everything feels uncertain in its place. Scary when you drive.

Creative Director at Ads of the World
Kateter's picture

yeah, but the problem is you. not things around you.

no matter how you interpet this ad, it's pretty lame. regardless of award.

Activity Score 2029
ChuckNorris's picture

Of course the problem is the drunk person.

That's why they show how drunk people see road.

Not the best idea in the world, but pretty simple and fresh too.

Activity Score 834
Creative Director
jorj's picture

i guess that is very good in this case to drink and drive, coz everything will move with shock

Activity Score 638
Art Director at Senior Art Director
getconnected2001's picture

Ruined gr8 concept.

Activity Score 987
Art Director at New Delhi
groovyspoon's picture

I think this ad... although it looks good... is far too subtle to really hammer the point home.

Activity Score 57
Graphic Designer
Jimmie's picture

This doesn't hit at all. And what's more it's not easy to decode.

Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

Guest commenter's picture

I don't get the point

Guest commenter
15% off authentic images