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Road, 1

Campaign
Agency Network: 
Published/Aired: 
May 2008

Description

Print advertisement created by Saatchi & Saatchi, Malaysia for Toyota, within the category: Automotive.

Caption

If you are going to drink, please don't drive.

Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Photography Studio: Studio DL, Kuala Lumpur
Creative Directors: Adrian Miller, Edmund Choe
Art Director: Lydia Lim
Production Manager: Loke Sai Kit
Account Executive: Augustin Ng
Copywriter: Christie Herman
Photographer: Gan Wei Joo
Retouching: Simon Ong
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R. Rinaldi's picture

So so

R. Rinaldi
Activity Score 686
Singapore
ivan's picture

I think it demonstrates the feeling of being drunk very well. Everything feels uncertain in its place. Scary when you drive.

ivan
Creative Director at Ads of the World
Kateter's picture

yeah, but the problem is you. not things around you.

no matter how you interpet this ad, it's pretty lame. regardless of award.

Kateter
Activity Score 2029
Copywriter
ChuckNorris's picture

Of course the problem is the drunk person.

That's why they show how drunk people see road.

Not the best idea in the world, but pretty simple and fresh too.

ChuckNorris
Activity Score 834
Creative Director
jorj's picture

i guess that is very good in this case to drink and drive, coz everything will move with shock

jorj
Activity Score 638
Art Director at Senior Art Director
getconnected2001's picture

Ruined gr8 concept.

getconnected2001
Activity Score 987
Art Director at New Delhi
groovyspoon's picture

I think this ad... although it looks good... is far too subtle to really hammer the point home.

groovyspoon
Activity Score 57
Graphic Designer
Jimmie's picture

This doesn't hit at all. And what's more it's not easy to decode.

Jimmie
Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

Guest commenter's picture

I don't get the point

Guest commenter
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