Road, 1

Agency Network: 
May 2008

Print advertisment created by Saatchi & Saatchi, Malaysia for Toyota, within the category: Automotive.

If you are going to drink, please don't drive.

Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Photography Studio: Studio DL, Kuala Lumpur
Creative Directors: Adrian Miller, Edmund Choe
Art Director: Lydia Lim
Production Manager: Loke Sai Kit
Account Executive: Augustin Ng
Copywriter: Christie Herman
Photographer: Gan Wei Joo
Retouching: Simon Ong

Comments (9)

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R. Rinaldi's picture
R. Rinaldi
Activity Score 686

So so

ivan's picture

I think it demonstrates the feeling of being drunk very well. Everything feels uncertain in its place. Scary when you drive.

Kateter's picture
Activity Score 2029

yeah, but the problem is you. not things around you.

no matter how you interpet this ad, it's pretty lame. regardless of award.

ChuckNorris's picture
Activity Score 834

Of course the problem is the drunk person.

That's why they show how drunk people see road.

Not the best idea in the world, but pretty simple and fresh too.

jorj's picture
Activity Score 638

i guess that is very good in this case to drink and drive, coz everything will move with shock

getconnected2001's picture
Activity Score 987

Ruined gr8 concept.

groovyspoon's picture
Activity Score 57

I think this ad... although it looks good... is far too subtle to really hammer the point home.

Jimmie's picture
Activity Score 127

This doesn't hit at all. And what's more it's not easy to decode.

Guest commenter's picture
Guest commenter

I don't get the point