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Recto-Verso

Agency Network: 
Published/Aired: 
August 2012
Toyota Print Ad -  Recto-Verso

Description

To promote the 2013 Venza's Backup camera, we encourage people to turn the page to see what's behind the car.

Print advertisement created by Bleublancrouge, Canada for Toyota, within the category: Automotive.

Caption

2013 Venza
With backup camera

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Director: Sebastien Lafaye
Copywriter: Maxime Paiement
Retoucher: Paul Boisvert
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Roger Keynes's picture

Expensively cool.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

kleenex's picture

You got that right.

kleenex
Activity Score 51815
Web Designer/Developer
chicagohour's picture

agreed...

chicagohour
Activity Score 384
Copywriter |

Hmmmmm

second_creator's picture

got d message

second_creator
Activity Score 754
Copywriter |

copywriter

danielchapman's picture

Very cool idea... but... a puppy looking at the camera ? C'mon. A bicycle would have dropped the cheese factor significantly

danielchapman
Activity Score 292
GnmSly's picture

love it

GnmSly
Activity Score 122
Creative Director
CrackerJackFlash's picture

Very brave client to boot

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

thiagors's picture

Great idea, but it works better without the dog. I can bet that this was a client demand.

thiagors
Activity Score 27
Art Director
pepito's picture
pepito
Activity Score 4
GnmSly's picture

?! not same idea.

GnmSly
Activity Score 122
Creative Director
ragazzi's picture

exact same idea

ragazzi
Activity Score 137
Graphic Designer
gustavoabrilL's picture
gustavoabrilL
Activity Score 871
Art Director at Ogilvy Guatemala
psykart's picture

Funny to say "much better" about your own work ;)

psykart
Activity Score 999
Art Director at john st
gustavoabrilL's picture

it isn't

gustavoabrilL
Activity Score 871
Art Director at Ogilvy Guatemala
GnmSly's picture

not the same.
at all

GnmSly
Activity Score 122
Creative Director
Nam No's picture

Great !

Nam No
Activity Score 42
Siddarth Basavaraj's picture

Interestingly done

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

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