Projection room

Agency Network: 
October 2008

Print advertisment created by Publicis, Australia for Toyota, within the category: Automotive.

Advertising Agency: Publicis Mojo, Sydney, Australia

Comments (10)

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trax's picture
Activity Score 4

is it actually so intricate??!!

karankal's picture
Activity Score 52

If I was a big-time engineer for Toyota, I'd request a chair as a minimum requirement.

Crisp One's picture
Crisp One
Activity Score 2005

agreed, but a desk would be pushing it.

karankal's picture
Activity Score 52

Or the guy could just be standing. I;m sure that Image could be dragged so he won't need to bend. I remember the TVC of a touch screen computer and when I compare it with this, well, this just falls apart.

OMaxweller's picture
Activity Score 79

The copy on this ad is excellent. Simple but executed perfectly.

Nthngmn's picture
Activity Score 626

You used a Sharpie, Bill? The fuck, man?!

MINAKA MORI's picture
Activity Score 90

good copy

Don't try to stand out of the crowd; avoid crowds altoghether.

Hibon's picture
Activity Score 3734

yes, good copy. (the most important part of a ad is WORDS and not photoshop)
Question: How comme these guys (Publicis) work for Toyota ? they should work for Renault !

Simple ideas are the best !

Dale's picture
Activity Score 370

Oh what a feeling! Here's a guy hunched over with a sharpie working on a headlight...

The ad doesn't grab me. I agree the copy is well written, but it's also very close to Bernbach's VW ads (Lemon in particular). I'm not shouting the obligatory adsoftheworld "been done!", but this ad feels a bit flat to me.

- The only thing more rare than a good ad is a good guest comment -

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