Agency Network: 
January 2010


Print advertisement created by Lowe, Tanzania for Toyota, within the category: Automotive.


Nylon airbags. Nerves of steel.
Introducing the new Toyota Land Cruiser Prado - you couldn’t ask for more from a vehicle. 13 airbags to ensure all its occupants are nestled in safety. Dynamic Radar Cruise control system: Milimetre wave radar detects and monitors the vehicle ahead of you and in turn regulates your speed to keep a safe distance. Let’s also not forget, the new Prado is built on the legendary Land Cruiser heritage.

Advertising Agency: Lowe Scanad, Dar-Es-Salaam, Tanzania
Creative Directors: Tarun Batra
Art Director: Tarun Batra
Copywriter: Trevor Delaney
Photographer: Des Kleineibst
Client Service: Shinoy Mathew
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maranca82's picture

Maybe if they got a bigger product shot it would help.

Activity Score 422
matks's picture

I know that the automotive industry rules are tight sometimes. Especially when you launch a new car. But come on! This is the most client-made packshot-stack-out approach I've ever seen. I realize that we are made to do such a thing from time to time. But keep it locked in your drawer for god sake! People visit this site looking for brilliant, interesting ads, and they do so to have a break from works like this.

Activity Score 476
kagzmainah's picture


Activity Score 631
Graphic Designer
Dzsoi's picture

very well said

Activity Score 8532
Copywriter at junior copywriter
yousef.k's picture

haha absolutely right.. im sure that even the visual is from Toyota in-house agency.
nothing interesting here... its time for Toyota to approach their customers emotionally

Activity Score 91
Copywriter at Drive Communications
Eser13's picture

one of the worst ads i've ever seen..

Activity Score 8
Graphic Designer
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