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Long stocking

Campaign
Agency Network: 
Published/Aired: 
October 2011

Description

Print advertisement created by Saatchi & Saatchi, Sweden for Toyota, within the category: Automotive.

Caption

Yaris
Today Tomorrow Toyota

Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Executive Creative Director: Adam Kerj
Copywriter: Adam Kerj, Amalia Pitsiava
Art Directors: Jonas Frank, Fredrik Svalstedt
Photographer: Andreas Ackerup
Stylist: Bella Rune
Casting: Fiffi Jenkins
Photography Agency: Adamsky
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mitali prasad's picture

why are theyshowing children in a car ad? doesn't make sense to me.....

mitali prasad
Activity Score 458
General Manager
Hammad S's picture

Is she...jumping on the car?

Hammad S
Activity Score 484
ek kanya's picture

i didnt get this one.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Nuntype's picture

I don't see a very strong message here other than "Toyota Yaris helps reduce CO2 emissions and thus makes the world a better place for kids", which seems like a terrible message to sell cars with.

Either it's a bad ad or me (and the most other commenters so far) are missing something (which would also suggest it's kinda a bad ad).

I usually like Toyota's ads :-/

Nuntype
Activity Score 71
albinojc's picture

The mistery of flying kids.

albinojc
Activity Score 285
Art Director at AMP Propaganda |

cargocollective.com/albinojc

axldvn's picture

looking for an attention from this photo. '_' hope u got it

axldvn
Activity Score 7
Graphic Designer at -
jjf's picture

Don't jump on me please

jjf
Activity Score 260
Copywriter at LINs Advertising & Marketing
Cutarica's picture

this makes no sense at all

Cutarica
Activity Score 3451
Illustrator
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