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Lighthouse

Campaign
Agency Network: 
Published/Aired: 
February 2009
Toyota Print Ad -  Lighthouse

Also From This Campaign 2

Description

Print advertisement created by Y&R, Peru for Toyota, within the category: Automotive.

Advertising Agency: Young & Rubicam, Lima, Peru
Creative Director / Copywriter: Flavio Pantigoso
Art Director: Enrique Arellano
Retouch: David Vega, Mirko Cuculiza
Account Supervisor: Mariella Vélez
Account Executive: Fiorella Espejo
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Guest's picture

i dont got it.

Guest
rebelscum's picture

Who puts a lighthouse in the middle of a field?

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

slowrider's picture

to put a lighthouse in a field would be a better ad for "mack trucks"

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

The 16-22 is 4x4 week at Toyota...? I don't get what this has to do with a Lighthouse or a group of trees. Anyone? It might've made more sense if it was over really rough terrain, etc. But even then, I think there could be a better way of representing this.

Guest
Guest's picture

What do they mean with "retouch"?
has this ad been touched so many times?
touched by who?

retouch? RETOUCH??????

Guest
rodro's picture

hahahaha, retouch is a very bad "translation"

rodro
Activity Score 47
JWT
Guest's picture

'Opportunity' and the lighthouse don't gel. If the 4x4 week is an 'Opportunity', lighthouse as a visual element doesn't connote it. And if the 'Lighthouse' has to be retained, a better word than opportunity will do. Then, the dates 16-22 could have been a normal part of the Feb axis. Writing them on top only overdoes it.

Guest
kergu's picture

mmm: "algo sobre sale en esa semana" adivinando

kergu
Activity Score 6795
Guest's picture

this is worse than the trees. eck

Guest
Guest's picture

PERU NO ENTIENDO? ANUNCIO PARA CREATIVOS?

Guest
Guest's picture

Mmmmmmmmmmmmmmmmmmmm, ¿?

Guest
Guest's picture

Che, está bonita la adivinanza pero está bien difícil...

Guest
Guest's picture

This ad just cured my hiccups.

Guest
Guest's picture

don'g get it. morbid. surrealistic. not in tone of toyota...

Guest
Guest's picture

caca

Guest
Guest's picture

EXIJO UNA EXPLICACIÓN...O FALTO EL ASTERISCO???

Guest
Guest's picture

Los núneros debajo del faro no representan los días en que algo va a pasar en Toyota, y por lo que parece algo bueno porque números antes (o días porque es el mes de febrero) y números después no pasa nada.

Guest
Guest's picture

Flavio, mi cuate, mi amigo, en Uruguay te esperan para filmar luego de lo contentos que quedaron contigo. Imbocando a jesús, recuerdas?

Guest
Guest's picture

YO TAMBIEN EXIJO UNA EXPLICACIÓN

El esposo de Flavio.

Guest
Guest's picture

Flavio I met you in Amsterdam few years ago, show yours tv ads man.

Guest
Guest's picture

Quien es Flavio?

Guest
Guest's picture

I think the lighthouse means it's easy to FIND an opportunity.

Isn't it?

Guest
Guest's picture

Who is Flavio Pantigoso?

Guest
Guest's picture

Flavio es el que hacía los mejores avisos de TV de México

Guest
Guest's picture

Lighthouse keeps you away from harm's way. Where's the opportunity angle to it?

Guest
Guest's picture

yo conosco a flavio maestri

Guest
Jon-Paul Mountford's picture

I'm not sure it's very retouched, for the scourners

http://www.smariproductions.com/GalleryMain.asp?GalleryID=38326&AKey=6...

Jon-Paul

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

DarkSide's picture

In my opinion it is too complicated.

DarkSide
Activity Score 1066
Other
she_kai's picture

this ad reminds me of my advanced-maths test
nobody loves to guess what it tells except us

she_kai
Activity Score 221
Copywriter at TBWA
Guest's picture

Flavio: como creativo admirable, como ser humano...............

Guest
Guest's picture

que te haya echado o lo vaya a hacer no lo hace mal ser humano ni te da derecho de difamar, él no tiene culpa de tu mediocridad, en lugar de difamar a una gran persona que a mi me ayudó a crecer a todo nivel, revisa en ti y trata de mejorar.

Guest
Guest's picture

Es un ad realmente artistico y especial. Ads como estos son los que realmente ocupan la mente de un consumidor durante largos minutos y hasta dias. No seria el primer ad que no muestra el objeto de lo que realmente quiere hacer propaganda, incluso llama mucho mas la atencion a un publico que se encontraba alejado. La forma en la que la luz continua brillando aun en la oscuridad de un cielo nublado y la prescencia firme del faro es lo que realmente trae a colacion el mensaje del ad. Ads como estos trascienden tiempo, publico y mensajes de mas, lamentablemente el precio que hay que pagar por crear cosas increibles es la exposicion a todo tipo de comentarios ignorantes, superficiales y con poco tiempo dedicado.

Guest
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