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Launch

Campaign
Agency Network: 
Published/Aired: 
June 2016

Description

To launch Rukus by Toyota in Australia, Oddfellows, Sydney created a print campaign as eye-catching as the car itself. Focusing on the vehicle’s most striking feature, its head-turning looks, the campaign communicates Rukus’ ability to let you stand out from the crowd without compromising on performance, versatility or any of Toyota’s renowned quality, durability and reliability.

Print advertisement created by Oddfellows, Australia for Toyota, within the category: Automotive.

Caption

Seen, Not Herd.
Sick of ‘death by dull’? It’s time to step up. Introducing Rukus by Toyota. Neck-snapping looks, spine-tingling 2.4L VVT-i engine and enough space to start a Rukus of your own. It’s a combo that won’t just tame the urban jungle, but devour it. Unleash Rukus on the streets. Visit rukus.com.au

Advertising Agency: Oddfellows, Sydney, Australia
Executive Creative Director: Wayne Maloney
Art Director: George Bassiakos
Copywriter: George Organ
Photographer: Urs Buhlman
CGI & Post-Production: Rotor Studios
Group Account Director: Andrew Black
Senior Account Manager: Peter Tobin
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Guest's picture

your a noob

Guest
Roger Keynes's picture

Fully (sic).

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

One can understand they wanted to break away from the usual "head-turning looks", but "neck-snapping" somehow doesn't quite do it.

Guest
GraphicBull's picture

Not that bad!

GraphicBull
Activity Score 9
Graphic Designer
everartz's picture

whatta ugly car indeed!!

everartz
Activity Score 7613
Art Director |

| everartz |

JCSaiKrishna's picture

Shown at its best...

JCSaiKrishna
Activity Score 725
Copywriter at Ogilvy & Mather |

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

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