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Fuel Efficiency

Campaign
Agency Network: 
Published/Aired: 
November 2009
Toyota Print Ad -  Fuel Efficiency

Also From This Campaign 2

Description

Print advertisement created by Saatchi & Saatchi, Canada for Toyota, within the category: Automotive.

Caption

Gaslean
The 2010 Prius. Canada's most fuel-efficient car.

Advertising Agency: Saatchi & Saatchi, Toronto, Canada
Creative Director: Brett Channer
Art Director: Basil Cowieson
Copywriter: Tal Wagman/Brett Channer
Group Account Director: Helyn Benard
Account Executive: Sara Abaza
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Leafs fan's picture

This is coming perilously close to being a pun. Perhaps just as dance marathons and daredevil stunts tried to draw people's attention away from the dreary news of the Great Depression, the resurrection of the pun/ play-on-words/ literation butchering of the English language in the 70's shall make a triumphant return to mask our woes. Shit.

Leafs fan
Activity Score 26
ACD
morse's picture

I like the simplicity.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

majx20's picture

gaslean...???

majx20
Activity Score 58
Copywriter at Channel 7 Communications
Migzter13's picture

Compared to that last one.. this is way better.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

munirgee's picture

Good !

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

indo's picture

Nice one!

indo
Activity Score 72
Creative Director at creative /FA and production. University of Lagos (Unilag)
WillyLatasa's picture

The idea?

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Super Muhtar's picture

let's say again:

"donefore"

Super Muhtar
Activity Score 267
rolling.stone's picture

lack smartness

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

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