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Don Quixote

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Print advertisement created by Y&R, Peru for Toyota, within the category: Automotive.

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Copywriter: Flavio Pantigoso
Art Director: Christian Sánchez
Producer: Fiorella Barrantes
Photographer: Alex Freundt
Account Director: Manuel Ahumada
Account Executive: Karen Salkeld
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Shawali's picture

The fact that they used actual Scrabble letters is confusing.

And why Don Quixote in particular?

Also, what does this have anything to do with cars?

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Andrej Troha's picture

I agree. Scrabble is a bit confusing, a typewriter or a heap of lead letters would be less confusing.
Quixote is also a riddle, maybe because he was the *Ingenious* gentleman of la Mancha ;)
I don’t think scrabble has anything to do with cars per se. The concept is that everything looks simple, when it’s done. A novel, painting, sculpture… It’s the hidden process behind. Like playing a piano: all you need to do is press the right key at the right time.
Plus it's for concept vehicles, which are more art than functionality.

Andrej Troha
Activity Score 613
eins-eins-null's picture

WHAT THE...????? i doubt that only ONE customer would understand it. and even if: he wouldn't make the gap to the product.

eins-eins-null
Activity Score 896
Copywriter
pierrelastname's picture

mmm no.

pierrelastname
Activity Score 2869
Copywriter
new is better's picture

inteligentoso al pedo

new is better
Activity Score 125
Creative Director
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