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Design room

Campaign
Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by Publicis, Australia for Toyota, within the category: Automotive.

Advertising Agency: Publicis Mojo, Sydney, Australia
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capywriter's picture

What with all the fake 3D elements... not really pretty.

capywriter
Activity Score 5512
Copywriter at Freelance
karankal's picture

Yeah, with or without the 3d elements it feels like the same thing. I'd flip this over if ever I see this in print.

karankal
Activity Score 52
Copywriter
SeanMartin's picture

Okay, at first glance I thought the gizmo over the guy in the centre was somehow *inside* the car, and I was trying to figure out exactly how that was supposed to work.

Confusing, with a somewhat lame message. *Every* car maker says this. Okay, and?

SeanMartin
sneakyhands's picture

the line is a little clunky. i still get the concept, but engineer and assembling (especially quality control) are both true tests to me. it's the same with concept and execution (especially the quality control here too).

sneakyhands
Activity Score 1857
Copywriter
pscs's picture

stupid ad. pity it's such a good car.

pscs
Activity Score 440
SAC
Dale's picture

Bummer of an execution because I think the ad could work, it just doesn't here. The elements floating over the heads doesn't do it for me and I just wonder, "Is that a Mr. Fusion?"

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

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