Agency Network: 
December 2010

Print advertisment created by Y&R, Peru for Toyota, within the category: Automotive.

180 hp engine. The all-new Zelas.

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Flavio Pantigoso
Art Director: Renzo Vásquez
Retoucher: Midas Digital
Agency Producer: Michel Motte
Account Supervisor: Manuel Ahumada

Comments (20)

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dadada's picture
Activity Score 1720

Is the airbag broken?

Everybody is creative, be yourself.

thedesignaddict's picture
Activity Score 5403

Driver's full of hot air?

jackmancer2017's picture

Too abstract lol. It's an ad, not a puzzle.

Billoughsby's picture
Activity Score 5144

Hm -- Plenty of really filthy things that one could say about this.

That's it.

getrich_gg's picture
Activity Score 50

i didnt get the point! is the driver out of air because of the 180hp speed?

JCSaiKrishna's picture
Activity Score 725

It is decent enough to understand unless you think too much.
At the super speed of car the driver needed air to breathe (held his breath or out of breath...depends on the viewers thoughts)
I'm excited to know my mistakes!

akshaysrikar's picture
Activity Score 420

even if thats the case, y don the driver jus stop and roll down his window for some fresh air. its much easier innit??. the idea is just too abstract ma8.

riyelam's picture
Activity Score 366

I think instead of air refilling station a scuba set would do justice to the concept. This way it's nothing but good looking.

Lazarus's picture
Activity Score 1536

I would've shown the car breathing into a paper bag.

Billoughsby's picture
Activity Score 5144

riyelam is right. Oxygen or oxygen/air blend, ok. Not stale air from a gas station compressor. That'd kill you. They thought so far, but not as far as their audience will.

That's it.

New Nice and Fun's picture
New Nice and Fun
Activity Score 377

Really don't get the idea. If they want to prove that it is a super fast car, why stuck it with an intravenous ?

Sdb's picture
Activity Score 1362

Too complicated..

morse's picture
Activity Score 18024

I quite like the idea, it's clear and fun.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

LeeHarvey's picture
Activity Score 3045

That is ONE ugly car and ditto ad.

Glut's picture
Activity Score 3935

it´s too abstract. Many interpretation can be make.

OcSi's picture
Activity Score 2

well, if it's the car that is exhausted...

I make you want what you don't need.

daltonicdesign's picture
Activity Score 52


wonwoops's picture
Activity Score 40

i d e a !!

quentin's picture
Activity Score 56

a really really poor idea

Aprendiz's picture
Activity Score 19

I don´t know what´s so hard to understand. Obviously the driver got too exited because of driving such a powerfull car, I personally like the idea and the art work is very clean.