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Bird

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Institutional print campaign for christmas holidays.

Print advertisement created by Saatchi & Saatchi, Spain for Toyota, within the category: Automotive.

Caption

If you have read this and you didn’t realize there are two “a”, imagine all you can’t see when you drink and drive. Don’t drink & drive, please.
Toyota

Advertising Agency: Saatchi & Saatchi, Madrid, Spain
Creative Director: Miguel Roig
Art Director: Mauricio Duque
Copywriter: Jonay Sosa
Account Director: Jesus Ovejero
Account Executive: Eva galan
Photographer: Getty Images
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Billoughsby's picture

I have to agree that's a
a cute campaign idea.

Billoughsby
Activity Score 5144
Art Director |

That's it.

brookjohnston's picture

Even after reading the body copy once, I didn't see it. I think I'm drunk.

brookjohnston
Activity Score 296
St. Lawrence College
sabermudez's picture

i thought it was a spelling mistake

sabermudez
Activity Score 22
Art Director
Blashyrkh's picture

Do you always count vowels when you read?

Blashyrkh
Activity Score 32890
Art Director
luispiter's picture

good idea.. i like the concept

luispiter
Activity Score 2756
comunication
Unicerebral's picture

Simple y efectivo.
Buen trabajo chicos!

Unicerebral
Activity Score 45
ThatsBeenDone's picture

ah aonther opitcal illsiuon kinda ad. ' hye look thsi is a fun illsuion...hwo can we use it in an ad?'
been dnoe soooo mnay times....and in better wyas. rlleay borign and same tirck 3 times? bad.

( hey... did you notice that my comment......Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.)

ThatsBeenDone
Activity Score 10
Art Director
Billoughsby's picture

I subscribe wholeheartedly to that credo and follow it assiduously in all my correspondence.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Boxey's picture

To kill a headline. "If you read this and didn't realize that mockingbird is one word..."

Boxey
Activity Score 8879
Melaleuca In-House
jackblack's picture

Hmmm...

jackblack
Activity Score 2357
Art Director
aMm's picture

nice one,,,,,

aMm
Activity Score 60
Graphic Designer at Bangalore |

aMm

Nude Copy's picture

ThatsBeenDone spoke for me :)

Nude Copy
Activity Score 1054
Copywriter at India
copycopycopy's picture

Ah it got me alright!

copycopycopy
Activity Score 148
Copywriter
Sdb's picture

Well done... Its amazing that seriously I missed it!

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
suresh90's picture

its really nice :)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

ssguixi's picture

This, is, pointless

ssguixi
Activity Score 213
Art Director at Y&R
morse's picture

Fun idea.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sintra's picture

that makes two of us

sintra
Activity Score 699
Administrative
Itumeleng _obsessive re-thinker's picture

i like it..... its a " hey dude read this" print ad.. not sure if its got that kick

Itumeleng _obse...
Activity Score 78
Planner
vohuynhan's picture

i'm drunk. hi

vohuynhan
Activity Score 12
student
Tarquin Biscuitbarrel's picture

But I'm not drunk... so the idea falls flat.

Tarquin Biscuit...
Activity Score 18
toomuchflystyles's picture

Forced

toomuchflystyles
Activity Score 155
Copywriter at Publicis, Toronto
MidasTouch's picture

It's a known concept (those videos where following a ball makes you miss a huge point) but it works to me!

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

ad6426's picture

Like. It makes the reader think twice.
But I'm not so sure if the message is strong enough to stay with the reader for long.

ad6426
Activity Score 103
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