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braindrain's picture

A great ad that actually (gasp) shows the product benefit. Nicely done.

braindrain
Activity Score 240
Copywriter
the_ashlands's picture

i cant stop picturing that scene with mic dundee making that guy do this with all his coke! ahahah

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

addyhoch10's picture

yeah, dundee rocks. at least he did in the 80s.
nice ad

addyhoch10
Activity Score 2592
Art Director
ellehcimeo's picture

Beautiful thinking.

ellehcimeo
Activity Score 3376
Art Director
popdistortion's picture

Inspirational work.

popdistortion
Activity Score 1592
squirrely's picture

I don't get it. Sorry.

squirrely
Activity Score 316
Graphic Designer
TheTrickster's picture

I'm so sick and tired of "creatives" simply just stealing ideas that has been done before. We should expect a little bit more from an agency like JWT. Someone inside there must have known that the excact same thing has been done beore for another pastille. To all of you commenting and saying what a great idea this is: You're right, but you're wrong. It is a great idea, but it's overused. Read some more books on ads (like Taschen books) so you don't fall in the same copycat-trap as JWT Italy.

TheTrickster
Activity Score 53
Copywriter |

*schtick*

SanBruno's picture

JWT: Just Wasting Time

SanBruno
Activity Score 20
Copywriter
mikelite's picture

I'm sorry, this ad just put me to sleep, did I miss anything?

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

Desi's picture

Must be cultural, i don't get it 'sigh'
Somebody please explain. I feel stupid.

Desi
Activity Score 1042
ivan's picture

When people are sick they put a bowl of hot water with chamomile in it and inhale to get better. You can do the same with just one piece of Halls candy.

ivan
Creative Director at Ads of the World
Axxl's picture

Haven't I seen this idea before somewhere. For another client? Hmm...

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
drizae's picture

It's a great insight, a shame if it has been done before :/

drizae
Activity Score 503
Copywriter |

Fail Harder.

DDBill's picture

mayb jus a coincidence... cant said its copycat....

DDBill
Activity Score 120
Art Director |

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

cooties's picture

i saw a tvc this year on cannes website. same thing. won a bronze lion or somethin. maybe same guys did the tv and now turned it into a print ad.

cooties
Activity Score 180
Other
giopa's picture

exactly!
We've done film and press in the same time. Film won bronze lion in cannes and press silver at eurobest.
If somebody knows some campaign similar or equal, please let me know in this blog, with examples, (name of product, state of issue ecc..).

giopa
Activity Score 16
Copywriter
apfelbutzen's picture

funny !

apfelbutzen
Activity Score 44
Other
BLACKPIXEL's picture

nice

BLACKPIXEL
Activity Score 468
Graphic Designer
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