March 2007

When he controls your life, it's no longer your life.
Citizens Against Spouse Abuse
There is hope. There is CASA.

Advertising Agency: Brandon Advertising & PR, Myrtle Beach, USA
Creative Director: Jon Leon
Senior Art Director: Colin Mulqueen
Copywriter: Ryan Mulqueen
Designer: Glenn Garfold
Photographer: Matt Silk

Comments (20)

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dilagosi's picture
Activity Score 31

This ad is awesome! Very clever! I just think there´s no need of line or something.

Naddeo's picture
Activity Score 71

The towel one is the best of this campaign, the two others are a little forced.
Like this idea, but the art direction looks a little old in my opinion.

brandsurgeon's picture
Activity Score 693

BEAUTIFUL!BEAUTIFUL, BEAUTIFUL, BEAUTIFUL!!! I wish the towels could have been of slightly different colors, though.


Most times, worst enemies used to be best friends...

ralph's picture
Activity Score 70

OhhhHHH, will you guys just shutup! Must you add or take out from an Ad. If an Ad is good...admit it is and dont try to run it down.

Great work guys...sweet

brandsurgeon's picture
Activity Score 693

Talking to me? I didn't run nothing down, dude.


Most times, worst enemies used to be best friends...

slim's picture
Activity Score 1047

Mate, the whole purpose of this site is to comment positively or negatively on the ads posted. In fact, according to the new rules, your comment should be deleted for contributing nothing.

nuclearshower's picture
Activity Score 233

I agree

brandsurgeon's picture
Activity Score 693

Okay, dude... whose comment should be deleted??? Me or Ralph's? 'cos I know I contributed something.
Wait... come to think of it... you didn't contribute anything either smartass! Hahaha


Most times, worst enemies used to be best friends...

slim's picture
Activity Score 1047

I was referring to Ralphs.

There's no need to 'contribute' as such when you're simply replying to someone else's comment.

MindDrift's picture
Activity Score 1170

easy guys... Great AD!

smilepig's picture
Activity Score 254


Jonra's picture
Activity Score 43

Anytime you can throw a towel in an ad you have a winner.

Yokel's picture
Activity Score 604

Unless it's that Fabric softner one with the butterfly.

hang-the-dj's picture
Activity Score 1262

This is a good insight and a pretty good concept. I was kind of expecting both the towels to say 'his' though. I know that would be a little confusing, could be an ad for mental health week or something.

(Rat boy - don't start okay, just don't start...)

Rog's picture
Activity Score 6080

Soft, subtle idea for what I presume would require a more urgent message

>>>> That's not an ad. THIS is an ad.

jackblack's picture
Activity Score 2357

agree that it's a soft message, but i think it works to get the point across. good ad.

picturejockey's picture
Activity Score 658

A very nice way to make a point

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

There's nothing subtle about this ad. The message couldn't be any clearer.
Should the ad's tonality be more urgent and pressing? I don't know, because I didn't get the brief.
Maybe the client didn't want the hard-hitting, in-your-face approach that we're so familiar with...
I think I like the ad for that very reason. And I don't think the visual device here certainly wouldn't trivialize the issue any less.
I like the photography, too. It has a certain sense of dark, imminent danger. When was the last time a wash cloth looked "threatening"?

Pretty nice.

mwikali's picture
Activity Score 18

I think it's more hard hitting because of its soft approach..if that makes sense. It just sort of makes the point simply then lets it dawn on you in a big way....

mlapoint's picture
Activity Score 47

i love these ads, they visually tell the tragic story of domestic abuse in a truthfull manor. i hope i see them in the award books. my only critque is the headline treatment. but that's my personal bias. i would love to see these as billboards, bus cards, etc. where they might actually been seen by the public. great campaign. good job! :-)