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Complete Vision, Garden

Campaign
Agency Network: 
Published/Aired: 
July 2012

Description

Print advertisement created by Point Blank, India for Totalens, within the category: Professional Services.

Caption

Better near, intermediate and far post-cataract vision.

Advertising Agency: Point Blank Advertising, Mumbai, India
Creative Director: Sujeesh Sukumaran
Art Director: Vikrant Wadkar
Copywriter: Geo Joseph
Illustrator: Vikrant Wadkar
Additional credits: Sherry Italia
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Highest Rated

Nate Brema's picture

Copy is crappy, Concept is perfect

Nate Brema
Activity Score 24
venom_elite's picture

"Better near, intermediate and far post-cataract vision."

Argh, I had to read that line about five times before it made sense.

Copywriter done goofed.

venom_elite
Activity Score 772
Art Director
creativegodown's picture

Totally agree, illustrations and art are amazing, but copy sucks.

creativegodown
Activity Score 252
Nate Brema's picture

Copy is crappy, Concept is perfect

Nate Brema
Activity Score 24
kleenex's picture

I fully agree.

kleenex
Activity Score 52582
Web Designer/Developer
Nurse Bell's picture

The illustrations are great.

Nurse Bell
Activity Score 156
andylefty's picture

Great illustrations.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
mertos's picture

great.

mertos
Activity Score 904
Creative Director
lezy's picture

hats off to the creator... and yes i do agree the copy cud hav been more simpler n less confusing...
really liked the concept n exicution in the simpler form of line drawing.

lezy
Activity Score 377
sameerarc's picture

The illustrations are great, but there is mismatch in the copy, a simple straight statement could have made it more interesting.

sameerarc
Activity Score 15
Art Director
Mitzi's picture

.. very interesting.. n yes d copy dsnt make gud sense wid the art.. rated only for the art!

Mitzi
Activity Score 69
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