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Penguins

Agency Network: 
Published/Aired: 
May 2013
Total Print Ad -  Penguins

Description

Print advertisement created by Y&R, Switzerland for Total, within the category: House, Garden.

Caption

Clean laundry, even with cold wash.

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Highest Rated

msea's picture

nice

msea
Activity Score 139
Art Director
certaintly's picture

cute

certaintly
Activity Score 3994
kleenex's picture

cute is right.

kleenex
Activity Score 52582
Web Designer/Developer
sacrilegend's picture

Is this a unique benefit of Total alone? No. This ad is the very picture of irrelevant.

Beautiful illustration, though -- and as was mentioned before, very cute art direction.

sacrilegend
Activity Score 3394
Copywriter
msea's picture

nice

msea
Activity Score 139
Art Director
salil.sharma's picture

Perfect ! Very Creative, Simple, Funny & Eye caching ! Good Job Guys

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Tweetie's picture

@sacrilegend: as total detergent gives the same washing power with cold water as with hot water: yes, this IS a unique benefit.

Tweetie
Activity Score 20
Art Director
jackblack's picture

Since when did laundry detergent target children? Illustrations not relevant.

jackblack
Activity Score 2357
Art Director
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