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Ladies

Campaign
Agency Network: 
Published/Aired: 
February 2008
Toshiba Print Ad -  Ladies

Also From This Campaign 2

Description

Print advertisement created by Talent, Brazil for Toshiba, within the category: Electronics, Technology.

Caption

Dreams: Give up. Smart Clock Toshiba.

Advertising Agency: Talent, São Paulo, Brazil
Creative Directors: João Livi, Leo Macias
Art Director: Gustavo Nardini
Copywriter: Alexandre Catarino
Illustrator: Luiz Dias
Photographer: Gustavo Lacerda
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Mezooo's picture

roughly pulled out of a dream by a product...

naaa don't want it!

Mezooo
Activity Score 174
Gießen/Germany
teenquey's picture

Because that is the benefit of the product. People who can wakes up don't need alarm clock anyway!

teenquey
Activity Score 290
JWT
krautland's picture

you know, if this product had saved me from something bad as opposed to something good, I would have applauded the campaign. this however just makes me feel sorry for the poor chap.

krautland
Activity Score 3216
Art Director at erm... no calls please.
teenquey's picture

well true. but i suppose when you have a bad dream, it would wakes you up in a horrific state before even the alarm clock has the chance to ring.

in a good dream, you are reluctant to wake up.

i'm one who'd buy this alarm clock. : D

teenquey
Activity Score 290
JWT
new designer's picture

i would unplug that clock if that happens to me.

new designer
Activity Score 98
Sheffield,England
frankomanfran's picture

no i agree with teenquey if i need to get out of bed id get this clock

frankomanfran
Activity Score 21
graphic designer
Barbz's picture

I think the message is simple: No matter what, you'll get up. In my opinion, a very good concept that sells the product quite well.

Barbz
Activity Score 93
Art Director
brainzed's picture

Yes, but a better insight would have been: it will wake you up softly.

brainzed
Activity Score 652
Art Director
Bob_sacamanno's picture

Great art and concept! A very fresh way to sell a "boring product", very good!

Bob_sacamanno
Activity Score 54
Creative Director
Joker's picture

very cool..a clock that does it's job, simple like that. Love it.

Joker
Activity Score 85
Art Director
Alistair C.'s picture

why is it a smart clock? what makes it different from any other alarm clock?

Alistair C.
Activity Score 692
Copywriter
Barbz's picture

Smart Clock (at least acording to toshiba website) is the name of the product!

Barbz
Activity Score 93
Art Director
capywriter's picture

what's the specific benefit of this alarm clock? It would be interesting if it had a 'pleasant' noise, since most alarm clocks don't and they just make you hate the moment the alarm goes off. Or an alarm that very slowly increases in volume so you never wake up like someone just threw a bucket of icy water over you. That would be a USP making it worth to buy this thing. Although I don't agree with the strat, I think the chosen strat is nicely excecuted

capywriter
Activity Score 5512
Copywriter at Freelance
j2mango's picture

i hate this clock

j2mango
Activity Score 534
Other
picktokyo's picture

done better before, I think a year ago.

picktokyo
Activity Score 1404
Copywriter at JWT
Bob_sacamanno's picture

Really? Never seen it! Where?

Bob_sacamanno
Activity Score 54
Creative Director
mevsimsizlik's picture

from now, i hate toshiba =P

mevsimsizlik
Activity Score 5
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