Agency Network: 
February 2008

Print advertisment created by Talent, Brazil for Toshiba, within the category: Electronics, Technology.

Dreams: Give up. Smart Clock Toshiba.

Advertising Agency: Talent, São Paulo, Brazil
Creative Directors: João Livi, Leo Macias
Art Director: Gustavo Nardini
Copywriter: Alexandre Catarino
Illustrator: Luiz Dias
Photographer: Gustavo Lacerda

Comments (17)

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Mezooo's picture
Activity Score 174

roughly pulled out of a dream by a product...

naaa don't want it!

teenquey's picture
Activity Score 290

Because that is the benefit of the product. People who can wakes up don't need alarm clock anyway!

krautland's picture
Activity Score 3216

you know, if this product had saved me from something bad as opposed to something good, I would have applauded the campaign. this however just makes me feel sorry for the poor chap.

teenquey's picture
Activity Score 290

well true. but i suppose when you have a bad dream, it would wakes you up in a horrific state before even the alarm clock has the chance to ring.

in a good dream, you are reluctant to wake up.

i'm one who'd buy this alarm clock. : D

new designer's picture
new designer
Activity Score 98

i would unplug that clock if that happens to me.

frankomanfran's picture
Activity Score 21

no i agree with teenquey if i need to get out of bed id get this clock

Barbz's picture
Activity Score 93

I think the message is simple: No matter what, you'll get up. In my opinion, a very good concept that sells the product quite well.

brainzed's picture
Activity Score 652

Yes, but a better insight would have been: it will wake you up softly.

Bob_sacamanno's picture
Activity Score 54

Great art and concept! A very fresh way to sell a "boring product", very good!

Joker's picture
Activity Score 85

very cool..a clock that does it's job, simple like that. Love it.

Alistair C.'s picture
Alistair C.
Activity Score 692

why is it a smart clock? what makes it different from any other alarm clock?

Barbz's picture
Activity Score 93

Smart Clock (at least acording to toshiba website) is the name of the product!

capywriter's picture
Activity Score 5509

what's the specific benefit of this alarm clock? It would be interesting if it had a 'pleasant' noise, since most alarm clocks don't and they just make you hate the moment the alarm goes off. Or an alarm that very slowly increases in volume so you never wake up like someone just threw a bucket of icy water over you. That would be a USP making it worth to buy this thing. Although I don't agree with the strat, I think the chosen strat is nicely excecuted

j2mango's picture
Activity Score 534

i hate this clock

picktokyo's picture
Activity Score 1404

done better before, I think a year ago.

Bob_sacamanno's picture
Activity Score 54

Really? Never seen it! Where?

mevsimsizlik's picture
Activity Score 5

from now, i hate toshiba =P