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Couple

Campaign
Agency Network: 
Published/Aired: 
June 2012
Toshiba Print Ad -  Couple

Also From This Campaign 2

Description

Print advertisement created by Euro RSCG, Spain for Toshiba, within the category: Electronics, Technology.

Advertising Agency: Euro RSCG, Madrid, Spain
Creative Directors: Mariano Duhalde, Haitz Mendibil, Ekhi Mendibil
Copywriter: Ernesto Soto
Art Director: Hernán Rodríguez
Photographer: Coni Dietrich
Account Supervisors: Marian Casado, Marta Rufo
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Highest Rated

Nike Diesel's picture

Clever thinking. And IMO this one's nice, but the other one is really disgusting.

Nike Diesel
Activity Score 13630
Art Director
cognitive's picture

So you have to wear special contacts to watch?

cognitive
Activity Score 168
Videographer at Austin, Texas |

www.cognitivefilms.com

ivanm16's picture

Hahaha though the same. Would be great if they were a real product.

ivanm16
Activity Score 404
Copywriter at TBWA Dominican Republic
pierrelastname's picture

it was shortlist cannes 2012.... (((

pierrelastname
Activity Score 2869
Copywriter
andylefty's picture

Subtle.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
incoming's picture

Needs a little something else. Not sure yet, but this ad is just not there yet.

incoming
Activity Score 107
Pratt Institute
metis's picture

Love the idea, do worry it's a little too subtle, maybe a tighter crop on the subject?

metis
Activity Score 413
Copywriter
Temple's picture

Brilliant.

Temple
Activity Score 11341
Creative Director
10pencils's picture

Okay, is it that the 3D glasses are not needed to watch stuff in 3D on the TV? If so, then I agree with a tighter crop on the models. Why? Because there are just too many elements distracting the reader from the eyes. Took me a while to notice them myself. Also, I understand less is more when it comes to copy these days, but in this case, we would need a teeny weeny bit more information, so we don't jump to our own conclusions about the product.

10pencils
Activity Score 148
Copywriter at Noah's Ark, Lagos, Nigeria
Temple's picture

These ads are only for festival purposes people, don't judge them like they are going to run on USA Today. They air just once or twice.

Temple
Activity Score 11341
Creative Director
cognitive's picture

This is print...

?

cognitive
Activity Score 168
Videographer at Austin, Texas |

www.cognitivefilms.com

pez's picture

I really really love this.

pez
Activity Score 1804
Creative Director
iloveyou's picture

what's the concept ?

iloveyou
Activity Score 4
Nike Diesel's picture

Clever thinking. And IMO this one's nice, but the other one is really disgusting.

Nike Diesel
Activity Score 13630
Art Director
jackcoooper's picture

funny

jackcoooper
Activity Score 93
Graphic Designer
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