Agency Network: 
March 2013

Print advertisment created by DDB, Canada for Toronto Crime Stoppers, within the category: Public Interest, NGO.

The perfect night to commit a crime. Every cop in the city will be there.

Advertising Agency: DDB Canada, Toronto, Canada
Executive Creative Directors: Todd Mackie, Denise Rossetto
Creative Directors: Paul Wallace, David Ross
Copywriter: Arjang Esfandiyari
Art Director: Jorgen Stovne
Account Supervisors: Rico Tudico, Carly Sutherland
Strategist: Lisa Hart
Photographer: Philip Rostron / Instil Productions
Illustrator: Steve Pinter
Imaging / Retoucher: Instil productions

Comments (3)

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Meredith Singh's picture
Meredith Singh
Activity Score 407

That second line is a painful example of over-explaining your joke.

They might as well have said, "The perfect night to commit a crime. Every cop in the city will be there, which means there will be nobody around to arrest you ... because they will be at the ball. So the timing is ideal to break the law."

skeMaMen's picture
Activity Score 428

Hahahahahah, agree... :)

>>> Designed to be signed...

iwannatalktosamson's picture
Activity Score 701

So something called 'Crime Stoppers' is making a joke about how it's okay to commit a crime, the very thing they're trying to stop, to promote a fund raising gala to help them stop crime?