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Road Safety

Agency Network: 
Published/Aired: 
August 2011
Top Gear Print Ad -  Road Safety

Description

In our normal everyday life most of us are pretty reasonable, sane people. But behind the wheel of our car something changes. Suddenly we become speed demons, overly aggressive or asleep at the wheel. This, of course, has a big influence on road safety. For TopGear Magazine Euro RSCG Amsterdam came up with an ad to create awareness that road safety is in our own hands.

Print advertisement created by Euro RSCG, Netherlands for Top Gear, within the category: Media.

Caption

Which one of you is behind the wheel Today?
Road safety is in your hands.

Advertising agency: EURO RSCG, Amsterdam, Netherlands
Photographer: Krijn van Noordwijk at Hazazah
Post Production: Wieger Poutsma / FISK Imaging
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Highest Rated

crispymoore's picture

Yeah, Playstation did it years ago, and then Ikea more recently.

crispymoore
Activity Score 111
Art Director at ACD MacLaren McCann Vancouver
Glut's picture

interesting execution.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
atb2005's picture

This is the worst PSA ad I've seen in weeks.

atb2005
Activity Score 13557
morse's picture

It's scary and weird.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture

DONE!

pierrelastname
Activity Score 2869
Copywriter
crispymoore's picture

Yeah, Playstation did it years ago, and then Ikea more recently.

crispymoore
Activity Score 111
Art Director at ACD MacLaren McCann Vancouver
abdeLooK's picture

for me not effective, just trying to be provocative.

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
peticaca's picture

Not working at all for me!
On the contrary, the execution is too movie-looking... I don't think you can be impacted by the ad

peticaca
Activity Score 189
jackblack's picture

Pretty bad. Sorry.

jackblack
Activity Score 2357
Art Director
The JACK's picture

bad execution....2/10

The JACK
Activity Score 438
Marketing Manager
mikey mugambi's picture

weird!

mikey mugambi
Activity Score 69
Imagine IMC
piet miller's picture

Done better by PS.

piet miller
Activity Score 58
Ad Agency
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