Agency Network: 
June 2011

Print advertisment created by BBDO, Brazil for Top Destinos, within the category: Media.

Vacation. Nothing is more cruel to our journalists.
Top Destinos. Your new luxury travel magazine.

Advertising Agency: Almapbbdo, Sao Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Andre Gola
Copywriter: Pernil
Advertiser's Supervisor: Filipe Bartholomeu
Account Supervisor: Claudio Mello

Comments (7)

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ace85le's picture
Activity Score 3935

Err ok.... why the hell would i care about your journalists?


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atb2005's picture
Activity Score 13557

Maybe the idea is that their journalists have to travel to all these places to just write about them, not enjoy them.. And that's cruel.

abake's picture
Activity Score 1262

The idea is that when they are on vacations they don't get to go to the same amazing places they go to when they are doing their job.
So this is a Cannes winner? Seems a bit pedestrian if you ask me.
Then again, what do I know...

HappyHour's picture
Activity Score 2381

You know plenty, and you're right, this is quite bland. Cannes is politics.

HappyHour's picture
Activity Score 2381

If you notice, the word "DEC" is red and the image is of a lower-grade hotel. Not really much of an idea, and it's a bit too subtle anyway.

Diegonz's picture
Activity Score 44

I don't like. As an agency, BBDO should first redesign that Top Destinos's logo. It's a luxury travel magazine.

abdeLooK's picture
Activity Score 250

+ 1 !