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mikelite's picture

this makes no sense. besides, there isn't a fork next to the ax.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

ivan's picture

The fork doesn't belong to a tool shed. There is a fork second right down.

ivan
Creative Director at Ads of the World
vikthegreat's picture

oh but there is!! look closely..
anyhow i think it's targeted at the "high society", "polished" types.. god forbid someone puts a fork in the wrong place at the dinner table!!
:)

vikthegreat
Activity Score 51
Copywriter
erme's picture

At first I didn't find the fork, therefore I didn't like it. Then, after a long search I found it. Then I liked the ad VEEEEEEry much! They've got to the point: it takes a long time to feel all the flavour tones that this wine has, same as for finding the f*** fork! :-) But the other two are week, compared to this one coz you can easily find the crime and the shoe.

erme
Activity Score 10
philippertl's picture

I think the idea behind that concept is very good.
But who, apart from nosy creatives would take the time in real life to understand these ads???

For hire and desire ... http://www.prettymorning.co.uk

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

klaussnow's picture

Can't seem to find the blasted thing, but I agree, the concept is very nice, the crime one is just in bad taste, and they could've really hit a home run with this!

klaussnow
Activity Score 1645
Art Director |

... its already been done...

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