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Toolbox

Agency Network: 
Published/Aired: 
November 2008
 Toolbox

Description

Caption

Workers are not tools.

Advertising Agency: VVL BBDO, Belgium
Creative Team: Jan Ockerman, Jef Boes
Creative Directors: Jan De Jonghe, Jan Baert
Account Team: Toon De Baere, Philippe Van Eygen
Print Production: Roxane Lemaire
Photographer: Evert Thiry
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DengueFever's picture

Very nice !

DengueFever
Activity Score 148
Guest commenter's picture

Nice image, i like it but maybe the workers should be in the toolbox with some real tools which creates more athmosphere. Right now they look like they're just sitting there, but maybe that's the point.. (well give at least one of them a cup of coffee..) ;)

Guest commenter
Guest commenter's picture

The workers are the tools itself.. and they don't even have the money to buy coffee... :-)
That's the whole point of the campaign!

Guest commenter
brc912's picture

Just sitting there... Must be a union shop. Badump Ching!

brc912
Activity Score 105
Graphic Designer
Fogell's picture

I don't know, the idea is nice, but the execution?
Showing a toolbox with workers inside and writing "workers are not tools"?
Don't say what you show. Or don't show what you're saying.

Fogell
capywriter's picture

They didn't say what is shown... otherwise they would say 'Workers ARE tools'. Not the same...

capywriter
Activity Score 5509
Copywriter at Freelance
Guest commenter's picture

lovely!!

Guest commenter
kurtberengeiger's picture

Nice campaign.

kurtberengeiger
Activity Score 7323
Copywriter
naresh's picture

Sexy Visual and neat and clean idea, Art Direction is amazing.

naresh
Activity Score 298
Art Director |

Noddy

losvanvan's picture

uhmmm.,,,,

losvanvan
Boccioni's picture

Good strong insight, works on many levels.

Boccioni
Activity Score 149
Other at Art Director
missed my turn's picture

I've known some co-workers who were big time tools.

missed my turn
Activity Score 426
Guest commenter's picture

looks great, but why are they in a sewing box

Guest commenter
murlithati's picture

Nice Message..................

murlithati
Activity Score 22
noitseuq |

--
Thanks and Regards

Murli Thatipamula

Graphic Designer & Visualisar
9833569563

Guest commenter's picture

the line contradicts the visual b/c it shows the workers as tools. close but no cigar

Guest commenter
Guest commenter's picture

Nice idea. But the retouching needs more work.

Guest commenter
saya's picture

Nice work!

saya
Activity Score 353
Art Director at McCann Worldgroup, Bengaluru
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