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Matches, Chairs

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

Print advertisement created by DDB, Brazil for Tok&Stok, within the category: House, Garden.

Caption

Easy to assemble chairs from the box to the living room.

Advertising Agency: DDB Brazil
Creative Directors: Sergio Valente, Joao Mosterio, Daniel Bottas, André Pedroso
Creatives: Tiago Freitas, Flavio Pina, Denis Scorsato
Photographer: Sergio Prado
Account Supervisor: Suzana Poli, Marcelo Balista de Macedo
Media: Valdir Vieira, Daniela Dib da Silveira
Approved by: Regis Dubrule, Ghislaine Dubrule
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silvi's picture

Brilliant idea, but fornitures looks a little cheap and ordinary.

silvi
Activity Score 4172
Copywriter
atb2005's picture

We are not judging the furniture here. IKEA's furniture is cheap (and not particularly pretty) too, but their ad campaigns are awesome (at least most of them).

atb2005
Activity Score 13557
AXAY555's picture

is there a rule of not judging the product shown...cos the furniture actually doesnt look that good.

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
Azelixi's picture

well we're in adsoftheworld not productsoftheworld....very good idea

Azelixi
Activity Score 18
AXAY555's picture

yes it is a very good idea but the ad is not just made of the idea it also has the product...anything & everything that u see in the ad is up for judging...may it be the idea or product or illustration...u wont find an ad in ur productsoftheworld but u will definately see a product in adsoftheworld.

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
cebado's picture

Me encantó!

cebado
Activity Score 256
General Manager at --
Ale Novo's picture

Muito bom

Ale Novo
Activity Score 2
Art Director
Brain-Art's picture

ok

Brain-Art
Activity Score 1101
Graphic Designer
Gardner's picture

Very flammable chairs.

Gardner
Activity Score 4
Other
sintra's picture

gets the easy part across with a out of context object , great

sintra
Activity Score 699
Administrative
prabhath's picture

nice way of saying that. good

prabhath
Activity Score 60
Art Director
Adaddicted's picture

Much simpler compared to the previous 'table' and 'chair' campaign!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

pepsiice's picture

like this more =')

pepsiice
Activity Score 253
Graphic Designer
tirthomitro's picture

SUUUUUUPERBBBBBB!!!!!!!!!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture

Agree, amazing idea

alexander_bickov
Activity Score 3279
everartz's picture

yep!! good piece

everartz
Activity Score 7613
Art Director |

| everartz |

Phil Lestino's picture

Good....and doing beds would be easy too if they needed a third ad..

Phil Lestino
Activity Score 1684
xcreativity's picture

love the idea

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

dreamer_'s picture

Me gusta esta campaña. Simple y creativa.

dreamer_
Activity Score 161
Art Director at UADE
angieraj's picture

I suppose the idea is good, although it borders on amateurish. The message is clear so points on that. Just not particularly eye catching.

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

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