Comments (11)

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tsunamilaw's picture
Activity Score 115

Good one!

yogic's picture
Activity Score 19

Is this just like the Red bull one. Jigsaw - to do list .. one and the same.

Im gussin lucozade is an energy drink?

ivan's picture

Yeah, I think the selling proposition is very similar for both products. Gives you stamina.

This is a pretty simple idea, something that comes to your mind as the very first thing on a brainstorming session, but the execution is really good, so it works great at the end. And, sometimes the first thing that comes to your mind is the best.

pindaro's picture
Activity Score 524

It's ok.

But i like it better that the jigsaw from redbull.

JLathrop's picture
Activity Score 22

The to-do list itself is good, though. That dog has some life!

writergeekdez's picture
Activity Score 255

i'm not sure if i like the ad as a whole. much better than the red bull one - since this energy drink gives you the ability to get a lot done versus sitting around putting together a blank puzzle.

seeing a ton of things checked off is a pretty mundane, but reading the list really brings it home for me. so, the question many people will actually read it?

my favorite touch is towards the end - where their pen gave out and they had to switch to a new one. subtle, but nicely reinforces the message.

Mo's picture
Activity Score 648 this a FRESH idea? huh! It won a lion this year.
Is there something I am missing in this ad? "TO DO" list..and all energy drink = World's most wanted Ad Award. Is there any hidden/smart thing there that i can't see? Help.

ivan's picture

I agree with you. I wish it was this easy to win every time.

Chris's picture
Activity Score 1935

I agree It's very simple. I wish I could read what he/she has done.

ivan's picture

You can. Just click the view full size link.

Bilal's picture
Activity Score 86

simple but nice...