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tsunamilaw's picture

Good one!

tsunamilaw
Activity Score 115
Art Director
yogic's picture

Is this just like the Red bull one. Jigsaw - to do list .. one and the same.

Im gussin lucozade is an energy drink?

yogic
Activity Score 19
Copywriter
ivan's picture

Yeah, I think the selling proposition is very similar for both products. Gives you stamina.

This is a pretty simple idea, something that comes to your mind as the very first thing on a brainstorming session, but the execution is really good, so it works great at the end. And, sometimes the first thing that comes to your mind is the best.

ivan
Creative Director at Ads of the World
pindaro's picture

It's ok.

But i like it better that the jigsaw from redbull.

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

JLathrop's picture

The to-do list itself is good, though. That dog has some life!

JLathrop
Activity Score 22
Graphic Designer
writergeekdez's picture

i'm not sure if i like the ad as a whole. much better than the red bull one - since this energy drink gives you the ability to get a lot done versus sitting around putting together a blank puzzle.

seeing a ton of things checked off is a pretty mundane, but reading the list really brings it home for me. so, the question becomes...how many people will actually read it?

my favorite touch is towards the end - where their pen gave out and they had to switch to a new one. subtle, but nicely reinforces the message.

writergeekdez
Activity Score 255
Copywriter
Mo's picture

Duh...is this a FRESH idea? huh! It won a lion this year.
Is there something I am missing in this ad? "TO DO" list..and all checked...an energy drink = World's most wanted Ad Award. Is there any hidden/smart thing there that i can't see? Help.

Mo
Activity Score 648
Art Director
ivan's picture

I agree with you. I wish it was this easy to win every time.

ivan
Creative Director at Ads of the World
Chris's picture

I agree It's very simple. I wish I could read what he/she has done.

Chris
Activity Score 1935
Art Director
ivan's picture

You can. Just click the view full size link.

ivan
Creative Director at Ads of the World
Bilal's picture

simple but nice...

Bilal
Activity Score 86
Creative Director |

Bilal

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