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Mother in law

Campaign
Agency Network: 
Published/Aired: 
July 2013

Description

Print advertisement created by Y&R, Brazil for TNT Energy Drink, within the category: Non-Alcoholic Drinks.

Caption

No sleep no nightmares.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flávio Casarotti
Creative Directors: Rui Branquinho, Flávio Casarotti, Rafael Merel, Marcelo Fedrizzi
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Illustrators: Marcelo Braga, Feppa Rodrigues, Romulo de Oliveira / Zombie Studio
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morse's picture

Great illustration.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

BUTTT the message is sooooo bad.

kleenex
Activity Score 51110
Web Designer/Developer
apuorva's picture

love the illustration ...

however not sure of the campaign message !

apuorva
Activity Score 100
Art Director
certaintly's picture

really stupid message.
it's just a lie.
we dont take energy drinks cus we dont want to sleep cus we are scared of nightmares. just not so.
they thought of a funny joke and went with it. nope nope nope

certaintly
Activity Score 3994
hill's picture

Oww shit!

hill
Activity Score 65
Art Director
hill's picture

Oww shit!

hill
Activity Score 65
Art Director
Eduardo Mergener's picture

This represents everything that is wrong with this industry right now

Eduardo Mergener
Activity Score 132
Copywriter
BoraALAP's picture

I will have a nightmare for sure ://

BoraALAP
Activity Score 54
Humber College
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