Agency Network: 
October 2009

Print advertisment created by Ogilvy, Spain for TMB, within the category: Transport.

Large films don't fit in here. 1st International Metro Short Film Festival. October 1st to 18th.

Advertising Agency: Bassat Ogilvy and Mather, Barcelona, Spain
Creative Director / Art Director: Francesc Talamino
Copywriter: Nacho Magro
Photographer: Garrigosa Studio
3D Illustration: Lucas Pigliacampo

Comments (11)

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Guest's picture

not sure about it. i mean it is obvious that king kong and dinos wouldnt fit into a building. wouldnt it be more fun having stuart little, angelinas chest or jack niclolsons face trying to fit in there?

jackmancer2017's picture
Activity Score 6992

Another attack on train stations in Spain?

alexander_bickov's picture
Activity Score 3279

Nice execution

Guest's picture

They're more talking about summer blockbuster films that are highly advertised, like Jaws, King Kong, and Jurassic Park.

F.Abboud's picture
Activity Score 218

I didn't got the idea behind the slogan! Why should we compare to blockbuster ones? To whom we are addressing the message? Was this the best way to promote a Short Film Festival! I bet we can find much better ways and slogans! I don't want to be negative, but yet, can't agree on the creative route.

loolazoola's picture
Activity Score 5

Totally agree....

hagemony's picture
Activity Score 335

both the line and art direction is good but they have no correlation to each other. It's just an eye catching ad with poor message. respect to OM.

Sydney based jake's picture
Sydney based jake
Activity Score 115

Good concept, nice PS.

gravity's picture
Activity Score 181

i like the copy, and PS is also very nice. they obviously mean blockbusters, because it's a low-budget "short movie" festival. nothing wrong or disconnected.

but why placing the headline like that?... design is bad, typho is poor, proportioning is wrong.

it's like a little annoying bug on a large plate of delicious food...

Guest's picture

very cool, not perfect, but interesting

gambler85's picture
Activity Score 4

Good but...........some supporting elements are missing................