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coke - shampoo

Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

Print advertisement created by Tita, Italy for Tita, within the category: Agency Self-Promo.

Caption

Children's products look all the same.
Tita, the advertising agency that communicates to children in a precise way.

Advertising Agency: Tita, Milan, Italy
Creative Director: Giuseppe Mazza
Copywriter: Giuseppe Mazza
Illustrator: Caianna Agence
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Guest's picture

I think this campaign rather over-estimates the power of advertising, or underestimates the intelligence of children. Neither are things I would look for an an ad agency for children's products.

Guest
Mike.L's picture

Is it normal for you that a little girl spills on her head a coke while she’s drinking a shampoo bottle? You underestimate children’s intelligence not this ad. Nice job and well done. M.

Mike.L
Activity Score 79
Copywriter
Guest's picture

Seems I am not the only one who thinks this way, while you are the only one who thinks it is 'well done'.

But where you got the idea that I think this is 'normal' behaviour is a mystery to me. I wrote nothing of the kind so yo are simply reading in. But go ahead living in your own little world. it must be nice.

This ad appears to suggest that children are so influenced by advertising they will use any product for anything. That is what I meant by underestimating children's intelligence. Crap job and poorly done.

Guest
Mike.L's picture

Not at all.I think the meaning of this ad is simple. Today all brands seem the same they lack personality. But a good advertising agency can make the difference, thats all. Oh God, what a tiredness...

Mike.L
Activity Score 79
Copywriter
Guest's picture

Agreed. Very confusing.

Guest
Jesterbrand's picture

I get it... I get the idea... but it's not strong at all. Like others have said, undermining the intelligence of children is poor form. It's like marketing to people who need GEDs and talking down to them like they're stupid... not going to go over well. By the way... whoever the editor is needs to brush up on English because this is really really hard to read with the broken grammar.

Not trying to be overly critical, but I think this could have been done in a much better way.

Jesterbrand
Activity Score 142
Creative Director
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