Comments (41)

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SirFar's picture
Activity Score 141

Don't think I would get it without the headline given by Ivan.

mohairstu's picture

what's the headline?

SirFar's picture
Activity Score 141

By the way. I don't think this i s very appetizing. Food products and toilets in the same ad. Hmmmm... Maybe it's just because I'm having my lunch while I look at todays ads.

SirFar's picture
Activity Score 141

If you wanna communicate small behind, you might as well use something else that people sit on. Why not a tiny chair, bike seat, swing and so on....

Conceptual-eyes's picture
Activity Score 1475

Sir, you are correct.

However, the ad's strategy is overdone and uninspiring.

smudge23's picture
Activity Score 171

It's kinda weird cos this toilet seat doesn't necessarily mean small bum. The guys cheeks might be huge. Rather, what this ad is saying is that drinking diet coke will reduce the size of your sphincter.

axelk's picture
Activity Score 286

yes. my first thought was that it does something to your digestion

Wordnerd's picture
Activity Score 6692

yup me too. first thought: what a huuuge butt

denrae's picture
Activity Score 83


mikeyg's picture

i think a tiny toilet would work better than just the toilet seat being small. overall i think the idea won't work though, whatever kind of shrunken seat you put in the ad, it would make me think that it makes you into a miniature person...not thin or healthy.

k-rocka's picture
Activity Score 426

This was a concept that the creative team should have talked about with each other, and left it at that. If this is a real ad, it was a mistake.

♥ get lost ad freak ♠'s picture
♥ get lost ad f...
Activity Score 250

what TEAM?

due to its artificial sweeteners, diet coke is in fact a laxative drink that makes fat-arsed monsters have the munchies for sweets and fast food.
but i'm quite sure that coke light is not interested in spreading this insight.

skullforce's picture
Activity Score 66

yeah looking at this without the title, you think 'why did they make a toilet seat for a can of diet coke?'

doworkson's picture
Activity Score 242

boo and diet coke... yum

doworkson's picture
Activity Score 242

right.. my bad

poo* and diet coke... yum

Spanky's picture
Activity Score 4899

bad student work. you don't want your main visual to be a toilet when you're selling a food product. diet coke's messaging is all about taste. and i see none here they'd want to be associated with. this sort of execution would be more appropriate for a gym. a line might help as well. doesn't have to be overly creative. just something to get the idea across faster. also, "smaller ass" is probably more appropriate directed at women. i'd find a more feminine bathroom to shoot. you might try salvaging it that way. but either way, it's not very strong as a one shot. you'll need a couple more to make a campaign. i'd resist the urge to tell the same joke 3 times (small ass.) try to think broader than that.

ippy cruz's picture
ippy cruz

when you produce something better, like a decent username, call us. until then eat a deeeick

Spanky's picture
Activity Score 4899

if i produce anything as bad as this, i'll quit. then again, i'd probably be fired for even presenting it.

thefabric's picture
Activity Score 37

bad idea

ellehcimeo's picture
Activity Score 3376

Major disconnect.

Surly creative director's picture
Surly creative ...
Activity Score 140

Fantastic! Now all you need to do is campaign this out using vomit and piss.

andrekaze's picture
Activity Score 97

Holy shit, ... how about the men?
I'll stop drink diet coke, my dick will get shorter LOL !

sloppy4's picture
Activity Score 1492

or it improves your aim.

veroruvioli's picture
Activity Score 82

Yo leo: Si sos una enferma anoréxica, seguí siéndolo con Coca Diet, pero para no irte por el inodoro cuando peses 30 kilos, te damos una idea.

Divino el rol de la publicidad! Este aviso nos reivindica!

wgeddes's picture
Activity Score 298

"Diet coke fits perfectly into this toilet."


Conceptual-eyes's picture
Activity Score 1475

Actually, Diet Coke, is often used as a toilet cleaner, fact.

nemesis's picture
Activity Score 765

enough with the diet ads portraying tiny things. this concept has been overused already.

it also gives me the impression that diet coke will give you the runs. not appealing at all.

proverbialthought's picture
Activity Score 278

Many people who drink Diet Coke are overweight. Can you imagine the mess they're going to make on that small seat. If they ahve had too much milk and Nacho Cheese, I guess the mess would kinda look like Diet Coke.

Tincho's picture
Activity Score 1093


Blahg's picture
Activity Score 616

Maybe they're trying to tell Bulimics that there is less to have to vomit back out.

hieveryone4's picture

Are you trying to say only anorexics drink Diet Coke?

Blahg's picture
Activity Score 616

Actually I implied Bulimics. :) Anorexics wouldn't have much use for it.

loverboy's picture

You guys will all feel pretty silly when this ends up getting One Show GOLD this year.

hieveryone4's picture

How much does it cost to bribe the One Show judges this year?

julezs's picture
Activity Score 100

very funny loverboy

looking at the visual, the ad, only one thing comes to mind... this ad needs be flushed down a toilet

Maxwedge's picture
Activity Score 558

The new diet coke dispenser.

ki's picture
Activity Score 124


Jarne von Wolfsburg's picture
Jarne von Wolfsburg
Activity Score 264

* * * * *
you don`t shit big with this coke?

tbtf's picture

maybe diet coke is so great/addictive that you won't see the need to eat and only have to pee? yeah. simplicity is only affective when applied to a solid idea.

shola's picture

too controversial, there are better ways of driving home the same message even with the same visual, think smarter next time.

shazgx85's picture
Activity Score 4

Sumo wrestlers use same kind of toilet seats...