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SirFar's picture

Don't think I would get it without the headline given by Ivan.

SirFar
Activity Score 141
Art Director
mohairstu's picture

what's the headline?

mohairstu
SirFar's picture

By the way. I don't think this i s very appetizing. Food products and toilets in the same ad. Hmmmm... Maybe it's just because I'm having my lunch while I look at todays ads.

SirFar
Activity Score 141
Art Director
SirFar's picture

If you wanna communicate small behind, you might as well use something else that people sit on. Why not a tiny chair, bike seat, swing and so on....

SirFar
Activity Score 141
Art Director
Conceptual-eyes's picture

Sir, you are correct.

However, the ad's strategy is overdone and uninspiring.

Conceptual-eyes
Activity Score 1475
Copywriter
smudge23's picture

It's kinda weird cos this toilet seat doesn't necessarily mean small bum. The guys cheeks might be huge. Rather, what this ad is saying is that drinking diet coke will reduce the size of your sphincter.

smudge23
Activity Score 171
Copywriter
axelk's picture

yes. my first thought was that it does something to your digestion

axelk
Activity Score 286
Wordnerd's picture

yup me too. first thought: what a huuuge butt

Wordnerd
Activity Score 6692
Copywriter
denrae's picture

meh

denrae
Activity Score 83
Copywriter at The University of Texas at Austin |

_____

the worst creator will always be better than the best critic.

mikeyg's picture

i think a tiny toilet would work better than just the toilet seat being small. overall i think the idea won't work though, whatever kind of shrunken seat you put in the ad, it would make me think that it makes you into a miniature person...not thin or healthy.

mikeyg
k-rocka's picture

This was a concept that the creative team should have talked about with each other, and left it at that. If this is a real ad, it was a mistake.

k-rocka
Activity Score 426
Graphic Designer
♥ get lost ad freak ♠'s picture

what TEAM?

due to its artificial sweeteners, diet coke is in fact a laxative drink that makes fat-arsed monsters have the munchies for sweets and fast food.
but i'm quite sure that coke light is not interested in spreading this insight.
♥♠

♥ get lost ad f...
Activity Score 250
Other |

♥♠

skullforce's picture

yeah looking at this without the title, you think 'why did they make a toilet seat for a can of diet coke?'

skullforce
Activity Score 66
Creative Director
doworkson's picture

boo and diet coke... yum

doworkson
Activity Score 242
Copywriter
doworkson's picture

right.. my bad

poo* and diet coke... yum

doworkson
Activity Score 242
Copywriter
Spanky's picture

bad student work. you don't want your main visual to be a toilet when you're selling a food product. diet coke's messaging is all about taste. and i see none here they'd want to be associated with. this sort of execution would be more appropriate for a gym. a line might help as well. doesn't have to be overly creative. just something to get the idea across faster. also, "smaller ass" is probably more appropriate directed at women. i'd find a more feminine bathroom to shoot. you might try salvaging it that way. but either way, it's not very strong as a one shot. you'll need a couple more to make a campaign. i'd resist the urge to tell the same joke 3 times (small ass.) try to think broader than that.

Spanky
Activity Score 4899
Other
ippy cruz's picture

when you produce something better, like a decent username, call us. until then eat a deeeick

ippy cruz
Spanky's picture

if i produce anything as bad as this, i'll quit. then again, i'd probably be fired for even presenting it.

Spanky
Activity Score 4899
Other
thefabric's picture

bad idea

thefabric
Activity Score 37
ellehcimeo's picture

Major disconnect.

ellehcimeo
Activity Score 3376
Art Director
Surly creative director's picture

Fantastic! Now all you need to do is campaign this out using vomit and piss.

Surly creative ...
Activity Score 140
Creative Director
andrekaze's picture

Holy shit, ... how about the men?
I'll stop drink diet coke, my dick will get shorter LOL !

andrekaze
Activity Score 97
sloppy4's picture

or it improves your aim.

sloppy4
Activity Score 1492
veroruvioli's picture

Yo leo: Si sos una enferma anoréxica, seguí siéndolo con Coca Diet, pero para no irte por el inodoro cuando peses 30 kilos, te damos una idea.

Divino el rol de la publicidad! Este aviso nos reivindica!

veroruvioli
Activity Score 82
wgeddes's picture

"Diet coke fits perfectly into this toilet."

-
http://www.freerangerobot.com

wgeddes
Activity Score 298
Art Director
Conceptual-eyes's picture

Actually, Diet Coke, is often used as a toilet cleaner, fact.

Conceptual-eyes
Activity Score 1475
Copywriter
nemesis's picture

enough with the diet ads portraying tiny things. this concept has been overused already.

it also gives me the impression that diet coke will give you the runs. not appealing at all.

nemesis
Activity Score 765
Creative Director
proverbialthought's picture

Many people who drink Diet Coke are overweight. Can you imagine the mess they're going to make on that small seat. If they ahve had too much milk and Nacho Cheese, I guess the mess would kinda look like Diet Coke.

proverbialthought
Activity Score 278
Graphic Designer |

...

Tincho's picture

JAJAJAJAJA... true.

Tincho
Activity Score 1093
Art Director
Blahg's picture

Maybe they're trying to tell Bulimics that there is less to have to vomit back out.

Blahg
Activity Score 616
Copywriter
hieveryone4's picture

Are you trying to say only anorexics drink Diet Coke?

hieveryone4
Blahg's picture

Actually I implied Bulimics. :) Anorexics wouldn't have much use for it.

Blahg
Activity Score 616
Copywriter
loverboy's picture

You guys will all feel pretty silly when this ends up getting One Show GOLD this year.

loverboy
hieveryone4's picture

How much does it cost to bribe the One Show judges this year?

hieveryone4
julezs's picture

very funny loverboy

looking at the visual, the ad, only one thing comes to mind... this ad needs be flushed down a toilet

julezs
Activity Score 100
Art Director
Maxwedge's picture

The new diet coke dispenser.

Maxwedge
Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

ki's picture

GROSS!!!

ki
Activity Score 124
Copywriter
Jarne von Wolfsburg's picture

* * * * *
you don`t shit big with this coke?

Jarne von Wolfsburg
Activity Score 264
Copywriter |

* * * * *

tbtf's picture

maybe diet coke is so great/addictive that you won't see the need to eat and only have to pee? yeah. simplicity is only affective when applied to a solid idea.

tbtf
shola's picture

too controversial, there are better ways of driving home the same message even with the same visual, think smarter next time.

shola
shazgx85's picture

Sumo wrestlers use same kind of toilet seats...

shazgx85
Activity Score 4
Graphic Designer
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